Samsung Electronics Co. Ltd., a leading mobile phone provider, today launched its new smartphone platform "bada" in India. The 'bada' platform was launched at the 'Global Developer Day' organized by Samsung Electronics in Bangalore. At this first ever initiative organized by Samsung, the Company engaged with the developer community and presented the unique benefits and unprecedented opportunities that the bada platform will bring to developers, mobile operators and consumers as well as gave an introduction to fundamentals of bada application development.
Samsung "bada", meaning "ocean" in Korean, is a driving force in accomplishing Samsung's vision of a 'smartphone for everyone.' To achieve this vision, Samsung bada offers a feature-rich, 'open' platform for providing enhanced mobile experiences to consumers, and a complete mobile ecosystem through a developer support program that both the developers and consumers will benefit from. Based on Samsung's accumulated expertise in developing advanced mobile phones, the company will enable its users to enjoy ultimate mobile experience through superb features.
Speaking at the Global Developer day, stated Mr J S Shin , President& CEO , Samsung South West Asia , "Consumers no longer see mobile phones as devices for voice communications. Instead, they relate to their mobiles as communication hubs – as personal gateways to communicate with friends, family and the world at large .This is the era of Smartphones and in the new Smartphone era, we are committed to making Smartphones available for everyone. Samsung 'bada', our new mobile platform is the key driver of our global smartphone strategy. I see the launch of Samsung bada as a powerful opportunity for developers all over the world, especially the vibrant Indian developer community renowned the world over, to get their applications onto an unprecedented number of Samsung devices worldwide".
Samsung bada possesses the following key characteristics:
User-interactive
Service-oriented
Open and configurable
Source: Samsung Electronics Co. Ltd
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