Canon Retail Outlet in Mumbai; First Brand Outlet Launched

Canon has launched its first brand retail store ‘Canon Image Square’ in Mumbai and second in the Western region. The retail store is based on the franchise model. It is intended to be a one stop destination for people with imaging needs, enabling enhanced visibility, experiential purchase at point of sale, increased reach across Western India and drive sales. 

Canon plans to open 100 stores across major metros and non metros cities in 2011 and increase the number of stores to 300 across 150 Tier II and III cities by 2013. With this plan, Canon India would deepen foothold in 150 cities in the coming three years. The company expects estimated revenues of Rs 30 lakh, per store, every month from Canon retail stores. This is in line with the growth of retail destinations like malls at the rate of 540 malls annually. The stores enforces Canon’s increased focus on penetration across the country including major metros and tier II & tier III markets to enhance the brand awareness and increase sales. The area covered by each outlet would vary from a minimum of 800 sq. ft to a maximum of 1300 sq. ft. 

Speaking on the occasion Mr. Kensaku Konishi, President & CEO, Canon India said, “The customer of today is well informed and educated, and we are constantly evolving at providing them with the correct choices by understanding their needs. The Indian customer is demanding better products, higher lifestyle quotient, good quality selling interface and state-of-art after sales service of international standards. Hence, it is a moment of pride for us at Canon to launch first store in Mumbai designed on international appeal called ‘Canon Image Square’. The store will offer solutions for customers seeking high end photography and printing solutions where both click and print products from Canon will be available. This is a unique concept that would help Brand Canon enjoy greater visibility and get closer to our customers, at large.”

Understanding the evolving consumer needs, Canon has also created a brand retail division for “Image Square” line of retail stores to tap the growth of retail market. Currently the size of the market is estimated at Rs 3000 crore annually. The number of Canon Image Squares opened till date are 7 with an average foot fall per store per month of 6000 to 10,000. The increase in footfall in these stores on weekends over weekdays is over 100%.  Experiential buying at retail outlets is a new trend in the digital imaging market that is currently growing at 50% in India.

The outlet showcases a wide range of consumer products that includes cameras, camcorders, photo printers, D-SLR’s and lenses, inkjet printers, entry level laser printers, consumables and accessories. Each store has over 80 SKU’s on display. The wide display of products allows the customer to enjoy a rich technological experience with an environment to make a purchase. A customer can touch, feel and understand all about a product and then make an informed purchase. 

Source: Canon

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New Sony Cameras NEX 5 & NEX 3; Sony NEX Series Cameras Launched in India

In a major initiative to provide the best quality Digital Imaging to Indian consumers, Sony has introduced the World's Smallest and Lightest Interchangeable Lens Digital Cameras - the NEX-5 and NEX-3. Compact & light weight, NEX-5 and NEX-3 allow users to effortlessly capture stunning, DSLR quality photos. Equipped with Background De-focus function, Full HD movie, 7fps High Speed shooting and 3D Sweep Panorama, the new   NEX series cameras deliver superb imaging experience effortlessly. 

Speaking at the launch of the new NEX series, Masaru Tamagawa, Managing Director, Sony India, said, "The launch of   NEX-5 and NEX-3 marks a milestone for Sony as it yet again reinforces our strength in introducing new and revolutionary products in the market. These cameras are unique as they narrow the gap between professional and consumer segments and deliver the best imaging expertise in the hands of amateurs. We believe that these cameras would surely create excitement among Indian consumers who are dynamic and vibrant and receptive to new products and technologies."

These cameras feature Background Defocus function which lets you enjoy one of the biggest creative advantage of interchangeable lens photography, which is, the ability to defocus the background to make your main subject stand out from the scene. 7fps of shooting speed allows users to capture fast moving action. You can record Crisp HD Movies with   NEX-5 at the click of a simple record button. And lastly, by sweeping the camera from one end to the other, users can capture beautiful 3 Dimensional panorama shots. 

"As a leader in innovation, Sony developed this new line of NEX Series so that anyone can easily capture DSLR quality images, regardless of whether they are seasoned or amateur photographers," said Mr. K Teshirogi, Business Head, division, Sony Corporation. "For photographers who are averse to extensive manual controls on a camera, the NEX-5 and NEX-3 offer sleek form factor, as well as user-friendly settings. This allows them to capture professional quality photos effortlessly. For experienced photographers, lightweight   NEX offers serious DSLR performance in a camera that they can easily carry with them at all times."

Source: Sony

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New FUJIFILM Camera Finepix Z700 Price @ 12999 Launched in India

Fujifilm has proudly launched the FinePix Z700EXR, the first in a new class of EXR touch screen digital camera. Combining beautiful styling, Fujifilm’s award-winning EXR sensor technology and a gorgeous 3.5” Wide (16:9) High Resolution Touch Screen, the FinePix Z700EXR offers consumers the latest digital imaging technology combined with a new YouTube/Facebook easy web upload tool wrapped up in a sleek, sophisticated package.

Available in a choice of black, red or pink, the FinePix Z700EXR combines a massive 3.5” LCD with a 12-MegaPixel Super CCD EXR sensor, a Fujinon 5x Periscopic optical zoom lens (36-180mm equivalent) and ISO levels of up to 1600 at full resolution. Housed inside a full metal chassis, the FinePix Z700EXR will fit in any pocket or purse at only 16.9 mm1 thin and features a smart horizontal lens cover with wave detail, which neatly acts as the on/off switch and an LED “Z” that lights up when the camera is in operation.

According to  Kenichi Tanaka, Managing Director, FUJIFILM India, “We are very proud to launch Z700 in India. For our customers, we know that every picture matters, and that’s why we continue to invest in developing new technologies that will meet the various expectations of our customers and help to broaden their photographic experiences.”

A. Rajkumar, Country General Manager, said, “Fujifilm has yet again proved itself. We know our customers very well and we are confident that both professional and amateur photographers will appreciate the superiority of this technology compared to other offerings in this category.”

Touch Screen Technology:
The FinePix Z700EXR’s real talking point is its intuitive touch screen technology. The rich 460k-pixel 3.5” touch screen display panel facilitates effortless navigation of the camera’s many functions. This responsive touch screen not only lets you take and view photos with the touch of a finger, but also provides a large, bright screen to compose and view your photos.

With the addition of new Dual Direction GUI and Dual Image Display, travelling though the FinePix Z700EXR’s functions are smooth and easy. Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly (for shooting, playback, multi-viewing and image search), while Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.

HD Capability:
The FinePix Z700EXR also offers stunning HD movie in 720p with sound and high quality stills playback. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Face Recognition Technology:
For the first time on a Fujifilm digital camera you can identify the people in a picture by name! Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. To do this, you start by taking a picture of the person you want to program into the camera and then tell the camera who that person is (e.g. Mom). You also have the option of inputting the category she belongs to (e.g. friends/family) and the date of her birthday. The next time you take a photo of her, the camera will cleverly recognize “Mom” and optimize the settings to ensure that exposure and focus are best suited to her, rather than the other people in the picture.

In addition, the FinePix Z700EXR’s new Picture Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.

Easy Web Upload:
Fujifilm has also introduced a new Facebook/YouTube Automatic Upload feature which is perfectly suited for consumers who want to share their pictures and videos more easily. Users can mark their favorite images and videos for Facebook or YouTube upload so they are all ready to go when they next connect to their computer. No more time is wasted sorting through pictures on the computer – just connect to MyFinePix Studio (supplied with the camera) and all marked images and videos will upload directly to the respective site at the press of a button.

FUJIFILM FinePix Z700EXR Features:
- EXR Technology: Prized for bringing a new level of image quality to the consumer compact market, Fujifilm’s EXR technology has the unique ability to switch its behavior depending on the shooting conditions. The FinePix Z700EXR can be left on EXR Auto Mode and the camera will do all the hard work for you, or alternatively, you can manually select the EXR Priority mode for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN).
- Touch Shot: Provides the ability for one touch focus and shooting for easy photo taking. After the user taps the focal point of choice for the shooting scene on the LCD display, the camera automatically sets the appropriate focus and functions, and then releases the shutter for optimal one touch picture taking.
- Automatic Scene Recognition: ‘SR Auto Mode’ intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.
- Dual Image Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix Z700EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and mechanical CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
- ‘Super Intelligent’ Flash: The FinePix Z700EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
- Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix Z700EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

FUJIFILM Finepix Z700 Camera Price in India: Rs. 12999/-

Source: Fujifilm

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Casio EXILIM Card EX-S200 & Casio EXILIM ZOOM EX-Z800: New Casio Cameras Launched

Casio America, Inc. and its parent company, Casio Computer Co., Ltd announced the release of two new stylish EXILIM cameras, the EXILIM Card EX-S200 and EXILIM ZOOM EX-Z800 cameras, marking the latest additions to the EXILIM family of digital cameras. Both cameras sport advanced features in a slim, compact and stylish body, including a Single Frame SR Zoom that extends the zoom range.

The new cameras make use of the EXILIM Engine 5.0 and super resolution technology to take photos with exceptional clarity and resolution, while the Single Frame SR Zoom maintains image quality through 1.5 times the range of the optical zoom. Other features include the highly-regarded Premium Auto function, which automatically produces beautiful photos with just a press of the shutter button.

“We are very proud of the continuous advancements that are made in our Exilim digital camera line,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Their slim and stylish features are a wonderful compliment to the beautiful photos they produce.”

The EXILIM Card EX-S200 is a slim, high-quality, card-sized camera that is only.6-inches at its thinnest part, while the EXILIM Zoom EX-Z800 is compact enough to fit in the palm of the hand. Both cameras sport a 4X optical zoom lens that starts at a 27mm wide-angle view (35 mm film camera equivalent) and is capable of taking images with an effective resolution of 14.1 megapixels, while packing numerous other camera features such as Casio’s CCD-shift image stabilization mechanism in a slim, compact and stylish body.

Casio EXILIM EX-S200 Ultra-Slim Digital Card Camera:
The EX-S200 uses a flat lens barrel and lens ring to achieve a thin and stylish card-sized body that smoothly combines contrasting geometric shapes. The camera was designed with an emphasis on functionality and simplicity, achieving a design that is at once elegant and understated. The EX-S200 comes in five different colors: silver, orange, blue, black and pink. The Quick Mode function powers on the camera with a press of the shutter button, previews a photo after shooting, and automatically powers down. Combined with the portability of the card-sized body, Quick Mode ensures that the user will never miss a photo opportunity.

Casio EXILIM EX-Z800 Compact Digital Camera – Small Enough to Fit in the Palm of the Hand:
The lens, LCD monitor and buttons of the EX-Z800 are flat to achieve a compact body that fits the contours of the hand. The EX-Z800 comes in six different colors, ranging from basic black and silver to vivid pink, red, yellow and blue. The polished finish of the camera gives it an elegant yet dynamic look. The camera features dedicated Shoot, View and Delete buttons that provide access to each of the basic operations of a digital camera, so that even beginners will find the digital camera easy to use.

Casio’s unique Dynamic Photo function creates composite moving images, making it possible to have multiple characters moving independently of each other against a background of moving images up to as long as 20 seconds. The Art Effect function takes saved images and makes them look like artwork. These features make it possible to enjoy photos in a way that is only possible with a Casio digital camera.

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Courtesy: Casio America, Inc

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Fujifilm JV100 & Fujifilm JV150: Fujifilm JV Series Digital Cameras Launched in India

Now you can make your memories more beautiful and cherish unforgettable moments with the newly launched high-definition Fujifilm JV series digital cameras. FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, which is one of the world's largest photographic solutions companies, introduced the JV series cameras- JV100 and JV150 in the Indian market.
Mr. Kenichi Tanaka, Managing Director, FUJIFILM India said, "High-definition JV series cameras are dedicated to photography enthusiasts. We hope that this series will prove to be really a boon for them and help them enjoy the beautiful moments forever. HD feature is our domain and with JVseries we have tried to provide the top quality to our customers."

The JV100 and JV150 offers options of 12 mega pixels and 14 mega pixels respectively with powerful Fujinon 3x optical zoom lenses. Fujinon Lens, the high precision optic lens from Fujifilm has received positive praises, used in various industries – satellite in outer space, TV/film, security and compact cameras. The technology provides great 3x optical zoom.

The JV series is equipped with maximum sensitivity of ISO3200; photos appear natural and more true to life even with limited available light. High sensitivity also stops the action of high-speed moving subjects and Digital Image Stabilizer reduces blurs caused from camera shake using high sensitivity and fast shutter speed. The JVseries captures moments in motion with crisp and clear results these cameras generate great results.

According to Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, "The JV series will create a great fan following due to its amazing features and fine picture quality. These cameras are equipped with the most advanced HD features and its range starts from Rs 7,799."

The JV series cameras are also quipped with the 6 scene SR AUTO (Scene Recognition Auto) and Face Detection, scenes and faces can be captured and optimized even more with the detection functions. The advanced Face Detection technology can simultaneously recognizes up to 10 faces in a photo. Share your group portraits using the Zoom Up function in playbacks, checking each detected face. Each priceless expression can be cropped and saved in clear high resolution results.

The JV series cameras price range from Rs. 7,799 onwards.

Source: FUJIFILM India

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Canon's Special Consumer Offer for Festival Season

Canon has announced the roll out of special consumer offers as well as price drops for its camera range to capitalize the spike during the upcoming festival buying in India. The festive journey begins with Onam, the biggest festival of South India with a special thrust in increasing and strengthening the distribution network and offering a wide range of camera products. The festival of Onam will set the ball rolling for Canon’s plans during the second half of the year. Canon India has successfully closed its first six months (January – June 2010) performance with an impressive growth of 56 per cent.

Canon has also announced an exciting consumer offer, ‘Reebok Crest’ that entails customers for a free watch worth Rs. 2499 with the purchase of its IXUS, SX series, Digital video camcorders and Digital SLR product range. Canon has already expanded its penetration to over 200 towns with more than 1500 partner strength across the country. During the current year, Canon has put extra thrust in its state of art lifestyle range of Digital cameras under the ‘IXUS’ brand. This category grew by 175% in the first half of the year. Canon is also focusing on the “gifting space” in B2B opportunities.

Canon celebrates the festivity with the launch of Canon’s IXUS 300HS camera, an ultra-compact camera. This technology rich camera features the new 'HS' system that promises better low-light performance and high-speed photography through a combination of a 10MP back-illuminated CMOS sensor and DIGIC 4 processor. It sports a 28-105mm equivalent f/2.0-5.3 stabilized zoom lens (offering the same range as the S90 but for a smaller sensor), 3 inch LCD and P/A/S/M shooting modes. The camera also features a Super Slow Motion movie mode that records 340x240 movies at 240fps, as well as 720p HD movies capture.

On this festive occasion, Mr. Alok Bharadwaj, Senior Vice President, Canon India said, “Digital photography industry in on a solid surge in India. Digital cameras are emerging as one of the aspirational buys during the festival times. Canon is all set to achieve Rs. 1200 crore revenue in 2010 which will be 43% growth over last year. Canon is on an aggressive drive to expand its reach in tier II and tier III towns and has already rolled out a mobile road show “Canon on wheels”, in 38 cities which, is receiving enthusiastic response from customers in all cities. Currently the market size of the camera industry is 2 million units and is growing at a very fast pace. It is expected to reach 10 million units by 2015. Our range of 13 digital cameras, eight digital camcorders and eight Digital SLR’s offer state of art technology and in this festival season we hope to maintain over 60% growth in this cameras category. Canon has as always been in the forefront in creating innovative best-in-industry programs and initiatives for customers as well as channel partners. Taking this approach forward, Canon India takes pride in introducing special programs for photography enthusiasts this festive season. Our aim has been to intensify our bond with our customers and give them the very best.”

He further added “Indian consumers are always looking for better technology products and Canon always aims to add technologically advanced products in its range.”

Canon also launched an exclusive television commercial in Malayalam “My Onam My Style”. The TVC, launched today, is for the IXUS range of cameras. The stylish and creatively rich commercial is focused on youngsters as this range is designed for the fashion-forward customers and those who appreciate beautiful form and high functionality in a compact camera.

Mr. Shunichi Senda, Director, Imaging Communication Products, Canon India said, “The launch of Canon IXUS 300HS and our innovative offer is designed to celebrate the depth of our relationship with our consumers. Our customers, over the years have reposed great faith in us and their overwhelming response to our products has helped us grow our market share across categories. Onam is a time for celebration in this region, and to celebrate this festival, we are providing our customers and partners with a host of benefits on purchase of Canon product which could add to their festivities.”

Canon’s growth last year was over 60% during the Onam season. Canon plans to further tap customers in the Southern region. The festive promotional offer is a clear indication of the company’s plans to expand in the state and be an intricate of celebrations for each household.

Source: Canon India

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Fujifilm FinePix S2500HD: Compact & Lightweight 12 Mega Pixel Digital Camera by Fujifilm

Fujifilm is proud to announce the arrival of the new FinePix S2500HD, a compact and lightweight 12 mega pixel digital camera with powerful Fujinon long-zoom lens.

According to Mr. Kenichi Tanaka, Managing Director, Fujifilm India, "Built around 18x Fujinon lens and Fujifilm's proprietary image processing, the new FinePix S2500HD delivers remarkably high quality results all the way from wide angle through to telephoto. With unique easy-grip styling, and its small, lightweight design, this model is sturdy enough and can be easily carried around."

"Fujifilm FinePix S2500HD boasts a 28mm wide-angle start to the zoom range and extends it up to an impressive 504mm at telephoto (18x). From sweeping landscapes, interiors and large group shots to distant sports or wildlife action,FinePix S2500HD is ready for every photographic challenge thrown at it," said Mr. A. Rajkumar, Country General Manager (DSC), Fujifilm India.

With a mechanically stabilized CCD sensor and high ISO sensitivity (ISO 6400) for anti-blur protection, the combination of these technologies reduces the blurring effect of both hand-shake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging of lighting conditions. With Fujifilm FinePix S2500HD you have the flexibility of framing your shots using the high quality electronic viewfinder or the large, bright 3.0-inch LCD screen. Whichever option you choose, they both offer high resolution image playback and a fast frame rate of 60 fps (frames per second).

Using Fujifilm's Scene Recognition Auto (SR Auto), the FinePix S2500HD is able to intelligently select the scene type and the shooting conditions present. The camera settings get adjusted accordingly, optimising results and making it easy to take good pictures.FinePix S2500HD now captures HD videos and HD stills enabling you to play them back on any HD ready television for the ultimate viewing experience. Additionally, the FinePix S2500HD features an HDMI mini port which can be connected to an HD ready TV direct via a HDMI cable.

FinePix S2500HD now features Tracking Auto Focus. This useful function allows you to track moving subjects by half-pressing the shutter button and ensures that when you take the shot you capture your subject in the centre of the frame and in perfect focus, leaving no room for frustrating missed shots! To further enhance the existing face detection system, Fujifilm has added two fun and valuable features: Smile & Shoot Mode can recognize the precise moment your subject smiles and releases the shutter only when this happens, ensuring that all your photos are happy ones. Blink Detection warns you if any of your subjects have blinked so that you can re-take the photo if necessary.

Instant Zoom is a versatile feature which enables the user to keep their subject in shot at long distance by offering a wide viewing area around the frame and then cropping in to the subject once the photo is taken. Zoom Bracketing is another usefulfunction enables three shots to be taken at the single press of the button, at varying degrees of magnification (original, 1.4x and 2.0x). This enables instant editing on the camera to choose the ideal shot, rather than having to go back to a PC to facilitate a digital crop.

Panorama mode allows you to take a series of pictures and then stitch them together to create an impressive continuous shot of a landscape or a group of friends. This new model features pre-programmed scene modes that offer a one-touch setting for almost any situation, including: Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Party, Flower, and Text. The new S2500HD quickly shoots two images in rapid succession – one with the flash and one without – and saves both. This convenientfunction lets users perform a comparison at their convenience and select the most pleasing image. It also features Programmed AE, Shutter Priority AE, and Manual mode with extensive metering and focus options for the more advanced user.

New Auto Picture Rotation is a function that ensures your photos are always the right way around in playback. Whether you have taken a landscape or portrait image, you can enjoy your pictures whichever way around you are holding the camera, as the image will rotate in the screen to suit. Not to forget the Micro Thumbnail – a playback feature that allows for viewing an index-style image on the LCD. TheFinePix S2500HD will show up to 100 images in micro form. The control buttons are used to select specific images.

Source: Fujifilm India

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BenQ T1260 HDR Camera Launched

World-renowned provider of visual display innovation, BenQ, announced the expansion of its digital camera lineup today of with the T1260 HDR (High Dynamic Range) camera. The stunningly embroidered T1260, the 5th generation touch screen digital camera makes the perfect companion for just about any occasion – whether it’s a stylish uptown dinner party or a nice little beach vacation. Featuring a 12 Megapixels sensor; 28mm 4x optical wide angle zoom lens; capability of shooting 720p movies; a bright 3” LCD touch screen; advanced smart scene mode; friendly user interface; G-Sensor application; file management convenience and most important of all, BenQ’s HDR image enhancement technology – the T1260 brings an intelligent touch to the consumers, and keeps things “Lookin’ Great!”.

Even with the perfect background, beautiful scenery, and a perfect subject – the lighting conditions might not get users the result they want, but with BenQ’s unique HDR image enhancement technology, it empowers the camera to overcome lighting challenges by differentiating between the tiniest increments in highly contrasting light levels of an image. Capturing beautiful images in conditions such as the first light of dawn or the dimming sunset will no longer be a problem, just one touch on the T1260, and – a masterpiece.

BenQ’s advanced 3” LCD touch screen digital camera – the DC T1260 – is now even more intuitive to the users touch. Featuring a thoughtfully designed user interface and a remarkably optimized touch screen sensor, this brilliant creation brings a new photography sensation of “tap, circle, swipe”. Along with superior colour saturation and ultra high image resolution, users can be reassured with true-to-life color presentation. The user interface makes it quick and easy to access the camera’s features and settings. With helpful explanatory text matching clear icons, it makes using advanced functions incredibly simple.

The 28mm wide angle lens enables the users to take panoramic shots of scenic landscapes or bustling cityscapes, as well as people – even close-ups. Never fret again when shooting an expansive view of a lake, mountain, building, or big groups. When faced with a situation hard to be captured into a still shot, those precious moments can be made into movies with the T1260’s ability to shoot 720p video. Users can forget about carrying a separate video camera when true-colour high-definition movies are just a touch away.

Photos on the T1260 can be organized using the smart file management feature. Showing and browsing pictures are further made easy as pictures are searchable by date, categories or by built-in favourite categories. Complementing this is the built-in G-Sensor Application, which allows viewing of the photo right-side up regardless of how the camera is held. Furthermore, with a gentle shake, the next photo appears.

The T1260 comes with an upgrade on the advanced smart scene modes compared to its predecessor, automatically detecting up to 12 different scenes: Landscape; Portrait; Backlight; Backlight Portrait; Night Scene; Night Portrait; Macro; Sunset; Text; Foliage; Snow and Still Mode. Other features which are included in the T1260 include: Auto Face Tracking; Blink Detector; Self/Love Portrait; Beauty Enhancer; Smile Catch; Smart Focus; My Drawings; Perspective Control; Radial Blur; 3 Second Prerecording and Super Shake-Free (S.S.F.). Taking the perfect shot with T1260 has never been easier!

BenQ’s T1260 will be available worldwide in May 2010.

Source: BenQ

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Olympus Pen EPL-1 Sleek & Compact Camera Launched

Olympus has launched its latest offering, the Olympus PEN (EPL-1) in Mumbai today. Designed to be portable and easy-to-use, the device sports technology normally found in the most complex, high-definition professional cameras. The Olympus PEN is a sleek and compact camera which comes with sophisticated features like new ‘Live view monitor’ and advance ‘Art Filters’. The simple design and easy interface enables consumers to easily create amazing images never dreamt, possible. With a dramatic reduction in size, the camera looks like a pen and provides creative satisfaction with high quality SLR-style photography.

Inspired by the concepts of new Micro Four Third System standard, the new Pen series is equipped with features like interchangeable lenses, the new Live Guide and one-touch HD video. Users can now easily record HD movies with the help of an easy-to-reach red ‘direct button’ that is placed on the back of the camera body. To deliver a great user experience, the PEN EPL-1 features six, in-camera Art filters, including a new filter called Gentle Sepia. The device has a built-in pop-up flash that makes it easy to illuminate low-light subjects, reduce red eye, and fill in dark areas.

Speaking at the launch event, Shinso Ikeda, Senior Manager (Asia Distribution Area) Olympus Imaging Corporation, said “At Olympus we trust evolving technology to be at the forefront. PEN E-PL1 is one of its kind and we take immense pleasure in presenting it. The product has created a stir worldwide and we know that the Indian photo enthusiast will equally appreciate it. We believe in innovation which can add value to our customer’s experience thus every product we launch is perfection in itself and proves our tagline – ‘Your Vision Our Future’“

Naoto Orihara, Manager (SLR Product Planning Department) Olympus Imaging Corporation, said -“Olympus PEN EPL-1 is an avant-garde product. Olympus always comes up with technologies which appeal to different segments of customers. The PEN category has been introduced for customers who aspire to get superior quality camera but don’t go for SLR for various reasons like weight and cost. PEN EPL-1 will cater to them and help them deliver outstanding high-quality images. It’s easy to use and functions like built in image stabilization and dust reduction system is best for the Indian conditions. “

Kinya Yoshimura, General Manager India Operations, India commented “India is a big market for new technology and we are really excited to bring PEN to India. The PEN EPL-1 is light weight SLR quality camera with easy functions. It is a totally consumer-friendly, multimedia package featuring high-quality interchangeable lenses, built-in pop-up flash and in-camera creative features. It will definitely interest Indian consumers.”

Priced at Rs. 29,999/- PEN EPL-1 (with 14-42 mm Lens) and is available at all Olympus exclusive stores in Mumbai and Delhi and all major retail chains across the country.

With the new PEN EPL-1 Olympus Imaging Corporation is all set to allure aspiring photography enthusiast. A choice of white, champagne gold and black body colors are also being offered to suit a broader range of customer preferences.

Source: Olympus India

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Casio Unveils World's Slimmest Shock-Resistant Digital Cameras

Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced the release of the EX-G1 shock-resistant, waterproof, dustproof digital camera—the first in the company’s new EXILIM G brand of digital cameras. With its smart design featuring functional beauty, the EX-G1 embodies Casio’s endurance-minded features and specifications in a sleek 0.78-inch low-profile camera.

Casio first introduced the shock-resistant G-SHOCK timepiece to the world in 1983. The G-SHOCK brand remains extremely popular among consumers and adventure enthusiasts around the globe thanks to its distinctive, unique design, rugged toughness and practicality, even under severe environmental conditions. In 2000, Casio launched the G’zOne, a durable, water-resistant mobile phone.

Casio is positioning the EXILIM G brand in an “endurance” category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers. The endurance category caters to those who never quit challenging both extreme conditions and their own limits. The new model was developed to embody this brand concept, using Casio’s years of experience creating technologies for shock resistance, waterproofing and slim-line design.

The EX-G1 is designed with shock-resistant elements throughout the camera, both inside and out, creating a smart look in a slim-line camera with functional beauty. In addition to capturing high-resolution 12.1 effective megapixel images, the EX-G1 also features modes such as interval shooting and multi-image capture which utilize the camera’s endurance qualities. The interval shooting function can automatically take still photos or movies at fixed intervals, enabling users to capture great shots while engaged in active sports such as snowboarding or cycling.

“Whether it is the lifestyle that you have chosen or your career path that requires you to carry a camera tough enough to endure life’s elements, the EXILIM G EX-G1 offers an endurance level that will withstand the demands of your daily routine,” says Toshi Iguchi, senior general manager of Casio’s Digital Imaging Division. “The EX-G1, Casio’s toughest camera to date, is a prime example of Casio’s constant devotion to creating cameras to accommodate all levels of photographers.”

Through rigorous testing, the EX-G1 has been designed and created with a shock-resistant shell which passes drop tests including multiple falls from seven feet. Featuring a two-layer construction with a stainless steel outer-casing, the EX-G1 inner body withstands shock and water damage. The camera’s intelligent design is constructed with a resin cover to protect the body side near the shutter and a resin lens ring to protect the lens.

The technologically-advanced design features waterproof performance and corresponds to IEC/JIS Protection Class 8 (IPX8) waterproofing. The EX-G1 can be used at depths at 10 feet for 60 continuous minutes. Water will not penetrate the camera even when directly sprayed with jets of water from every direction corresponding to Protection Class 6 (IPX6). Capable of withstanding temperatures as low as 14°F, Casio’s EX-G1 boldly captures images where any adventurer goes.

The EX-G1 will hit shelves in December 2009 with an MSRP of $299.99 and will be available in black and red.

Source: Casio

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New Sony Cyber-shot TX5 and H55: New stylish and Waterproof Cameras

Sony Electronics Asia Pacific announces the launch of two new cameras, the Cyber-shot TX5 and Cyber-shot H55. Targeted at consumers who lead an active outdoor lifestyle, the new Cyber-shot TX5 is the world’s slimmest waterproof digital still camera , giving users freedom to use the camera even in harsh outdoor conditions. The latest addition to the well-acclaimed Cyber-shot H series, the Cyber-shot H55, features 10x optical zoom with Sony’s “G Lens”, ensuring photos with a high level of clarity and details regardless of distance.

“Consumers today are engaged in more active lifestyles and need sturdy products that can capture life’s great moments effortlessly,” says Mr. Yosuke Aoki, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “With Sony’s unique design philosophy and technical expertise, we have created new Cyber-shot cameras, such as the waterproof and shockproof TX5, which is built to withstand the daily grind without sacrificing its ability to take clear and vivid photographs.”

Cyber-shot TX5: New stylish waterproof and shockproof addition to Sony’s renowned touch screen compact cameras

The new 10.2 megapixel Cyber-shot TX5 is the latest addition to the popular Cyber-shot T series and takes outdoor photography to a whole level by being waterproof, dustproof, shockproof and even weather resistant . It is also the world’s slimmest waterproof compact camera with a width of just 16.7mm, making it the perfect camera for users who love the outdoors, or even risk-taking adventurers, while staying in style.

Created for individuals with an active lifestyle, the new DSC-TX5 can be used in waters up to 3m deep for up to an hour. The intuitive touch screen feature, a mainstay for the Cyber-shot T series, can also be used underwater. Combined with its resistance to dust, the new Cyber-shot camera provides a high level of reliance even in harsh conditions. In addition, the new Cyber-shot TX5 is able to withstand drop shocks from a height of 1.5 m, and is also resistant to temperatures up to -100C. With its outstanding water-repellency characteristics and toughness, the Cyber-shot TX5 is suitable for use during activities such as snorkeling and hiking trips in cold or damp locales.

The Cyber-shot TX5 is equipped with the high-sensitivity Exmor R CMOS sensor. When combined with an advanced BIONZ image processor and high performance Carl Zeiss lens, these technologies deliver visually stunning photographs with increased detail and extremely low noise. This allows the TX5 to capture photos even in extreme low light conditions, such as a scenic panoramic view of the city skyline at night, using the Handheld Twilight mode. Also new in the DSC-TX5 is the Backlight Correction HDR which takes two exposures, one set to capture shadow detail and the other to capture highlight detail. Merging both exposures into a single JPEG image, maximum dynamic range and natural colours are achieved in the final image.

Additionally, the DSC-TX5 features the Intelligent Sweep Panorama function, an upgrade of the popular Sweep Panorama in previous Cyber-shot models. With a simple sweep of the camera either horizontally or vertically, the TX5 is able to cleverly stitch photos together for effortless panoramic shots. The Cyber-shot TX5 also features a 25mm wide-angle lens , which offers the option of capturing photographs with more varied perspectives. A new self-portrait timer helps determine the best composition before activating an automated timer to release the shutter. The TX5, which is available in five fashionable shades, also features built-in PMB Portable application for instant uploads of photographs to photo sharing websites.

Cyber-shot H55: A perfect camera for travelers

The latest offering from the high-performance Cyber-shot H series, the DSC-H55 features 10X optical zoom and is the first Cyber-shot camera with a Super HAD CCD image sensor that features the popular Sweep Panorama function, enabling consumers to capture scenic moments in as quickly as three seconds. Equipped with Sony’s proprietary “G Lens”, first incorporated in α DSLR cameras, the 14.1 megapixel compact shooter has a wide angle of 25mm, allowing frequent travelers to shoot a vast variety of scenes wherever they go.

In addition, the DSC-H55 is able to shoot 720p HD movies, which makes the DSC-H55 the perfect tool to create a complete audio and visual chronicle of any journey. The camera is also equipped with a self-portrait timer and can upload photos via the in-camera PMB Portable application for added convenience. The DSC-H55 comes in two colors, black and silver.

The new Cyber-shot TX5 and H55 are compatible with Sony’s Memory StickTM as well as SD/SDHC memory cards, offering users more storage options. The new Cyber-shot TX5 will be available in Asia Pacific from March 2010, while the Cyber-shot H55 will be available from April 2010.

Source: Sony

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New Sony Cyber-Shot W-Series Cameras in India

Capture the entire Marine Drive in Mumbai or the never-ending Himalayan mountain ranges as you simply press the shutter button and sweep the camera in the desired direction. With the new Cyber-shot W Series camera, you can click breath-taking shots that never ever seemed to fit in the frame.

With the Sweep Panorama technology, the camera can continuously shoot at a high speed, and then seamlessly stitch the images together with automatic position adjustment to create one stunning panoramic image in as fast as 3 seconds. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 270 degrees. Panorama settings can be selected from the menu while shooting in the swing direction (up/down/right/left) and image size (two different sizes).

High Sensitivity brings life to pictures as it allows you to take photos indoors or in low light without the need for a flash and at fast shutter speeds. This makes it especially useful for eliminating subject blur when shooting indoors or at twilight. The end results are extremely natural looking photos of just about any subject or scene.

Double ‘Anti-blur’ Solution also helps reduce camera shake blur for telephoto shots. Capture more of the scene in landscape or group portraits with the 24mm wide angle. Wide angle is especially useful in small rooms, where you can’t get far enough back from your subjects to capture them all.

An additional Smile Shutter feature automatically detects and captures smiling faces and is easy to activate with the Smile Shutter setting on the control button. Users can prioritize adults or children and indicate the degree of Smile Detection Sensitivity to capture desired smiles perfectly.

You can also relive the excitement of HD viewing with shooting HD movies at 30 fps and 1280 x 720 pixel resolution. A simple flip of the mode dial switches between photo and movie modes. Users can operate the 5x optical zoom while shooting movies. The camera can be connected* to an HDTV such as BRAVIA for stunning large-screen home movie viewing enjoyment.

The W series range starts from Rs 8990/- and will be available at Sony Center stores and retail partners across the country. This new Cyber-shot is available in exciting colors in Silver, Black, Pink, Green, Blue and Gold.

Source: Sony India

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Nikon Lauches COOLPIX P100 & L110 Cameras

Nikon Corporation is pleased to announce the release of the COOLPIX P100 and L110 with high-power zoom NIKKKOR lens for macro to super-telephoto shooting. The COOLPIX P100 is a P-series camera equipped with a 26x optical zoom lens that offers authentic shooting enjoyment, and the COOLPIX L110, a fun and reliable L-series camera with a 15x zoom lens, is powered by AA-size batteries that support recording of a great number of still images and movies.

The COOLPIX P100 and L110 are compact digital cameras equipped with an optimized image processing engine based on Nikon's own image processing concept, EXPEED, and a high-power zoom NIKKOR lens.

The COOLPIX P100 is a high-performance model that offers an effective pixel count of 10.3-million pixels and a 26x optical zoom NIKKOR lens that covers a broad focal range of wide-angle 26mm through super-telephoto 678mm (35mm format equivalent). A CMOS sensor with backside illumination structure has been adopted for the image sensor for less noise in images captured at night or indoors under dim lighting when high sensitivities are used. This camera also supports high-speed continuous shooting of images at the maximum 10-MP size (3648 x 2736) at 10 fps, and offers a sport continuous mode, which allows for continuous shooting at up to approximately 120 fps*, and a function for recording high-definition movies with stereo sound.

The COOLPIX L110 is an easy-to-use model with an effective pixel count of 12.1-million pixels, a 15x optical zoom NIKKOR lens that covers a broad range of focal lengths from wide-angle 28mm through super-telephoto 420mm (35mm format equivalent), and advanced functions that enable users to capture images as intended. Using supplied Energizer Ultimate Lithium AA batteries (FR6/L91), the power-efficient COOLPIX L110 is capable of capturing approximately 840 still images or roughly 7 hours of HD movies with stereo sound. The secure grip, five built-in functions for preventing or reducing blur, and Easy Auto mode, with which the user simply frames a picture and the camera automatically selects the optimum scene mode, mean that this camera reliably captures beautiful images.

Nikon COOLPIX P100 Primary Features

Source: Nikon Corporation

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Olympus µTOUGH-8010 Compact Digital Camera Feature A Waterproof

Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce the µTOUGH-8010 compact digital camera that incorporates all of our most powerful "toughness" features. Waterproofto a depth of 10 metres, shockproof against falls from as high as 2 metres, and freezeproof at temperatures as low as -10°C. In addition, the forces applied to the surface of the body were thoroughly analyzed to achieve a resistance to loads up to 100kgf. This camera boasts a stylish design, outstanding imaging performance. Release is scheduled end of February 2010.Main Features :
1. No.1 for toughness! with its new "Double waterproofing","5x wide zoom", "DUAL IS" & "HyperCrystal III for Tough Series" LCD
2. HD movie (MPEG-4 AVC / H.264) recording on SD/SDHC card
3. Large-capacity 2 GB built-in memory with photo-surfing capability using new [ib] PC software

Olympus's µTOUGH Series of compact digital cameras feature a waterproof, shockproof and freezeproof design that assures reliable, high-quality shooting under conditions that ordinary cameras would be unable to endure, such as underwater or in cold winter conditions. From the tranquil to the turbulent, whatever the conditions, whatever the situation, this camera assures great results, giving users the opportunity to expand their enjoyment of photography.

The new µTOUGH-8010 inherits the proven super-tough structure of its predecessor — it's waterproof to a depth of 10 metres, dustproof to keep out sand and dirt, shockproof against drop impacts from as high as 2 metres, freezeproof at temperatures as low as -10°C and crushproof loads up to 100kgf. But behind its tough exterior, this new digital camera is surprisingly sophisticated, now offering the outstanding imaging power of a 14-megapixel CCD as well as powerful 5x zoom and high performance "DUAL IS".

Double waterproofing construction
Double-lock mechanism to prevent the battery cover from opening accidentally coupled with the use of double-sealing to further improve waterproofing provides even greater reliability and trustworthiness.

HD movie (MPEG-4 AVC / H.264) recording
Extended HDTV (1280 x 720 pixels) movie recording is possible thanks to the advanced MPEG-4 AVC / H.264 movie compression format. Compatible with the SD/SDHC memory card, movie recording can be started and stopped at the touch of a button.

Photo-surfing
Made possible by the incorporation of a 2 GB memory, photo-surfing allows you to download favorite pictures from your PC back to your camera, search desired pictures according to recording information such as "date", "i-AUTO" and "scene mode", and view them on the camera. It's just like the camera version of netsurfing. With the provided [ib] software, users can create image collections based on various criteria such as who is in the picture or where it was shot.

Other Features :
- Shadow Adjustment Technology that detects faces of subjects and optimizes focus and exposure accordingly
- Magic Filter effects for creative imaging and Beauty Mode to touch up human faces for more attractive results
- Scene Modes for one-touch shooting adjustment in difficult environments as well as in standard conditions
- HDMI output control for operations including picture selection and frame-by-frame advancement using a TV's remote control
- Face Detection AF with which the camera detects and focuses on human faces automatically
- iAUTO function that analyzes the current composition and optimizes camera settings automatically
- In-body panorama composition function that lets you shoot a panorama picture by simply panning the camera as guided
- USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organizing recorded data in the PC
- AF Tracking to keep a moving subject in focus by tracking it automatically
- Compatible media: SD/SDHC memory card
- Lens barrier: Only Olympus gives you a Tough camera with a retracting metal barrier.
- Double-lock mechanism: New Sliding lock secures a lid not to open easily.
- Monometer
- MACRO LED
- Underwater scene modes
- TAP CONTROL

Source : Olympus Imaging Corporation

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New Range of Sony Cyber-shot Cameras Introduced in India

Sony India today announced the plans to boost its leadership status in the compact camera segment by touching a 45 percent market share. The market for digital cameras is vibrant and Sony India is continually fuelling this competitive environment by introducing new and innovative products that dynamically alter the market landscape. These new Cyber-shot cameras are multi-equipped with technologies like "Sweep Panorama" and HD (High Definition) movie. Also, most cameras are equipped with 14 mega-pixel resolution to produce sharper and cleaner pictures.

Speaking on the launch of new cyber-shot cameras, Masaru Tamagawa, Managing Director, Sony India, said, "This launch is in sync with Sony's global strategy to design and create innovative products that not only strengthens our brand identity but also benefit our customers. It has been our constant endeavor to provide the best technological solutions for all target groups. The introduction of Sweep Panorama and HD Movie technology will ensure that a wider consumer audience would be able to experience Sony's technologically superior products."

The 'Sweep Panorama' technology allows you to capture ultra-wide pictures with a huge field view of up to 270 degrees. The technology works on the principle of shooting high-speed bursts of frames as you sweep the camera from side to side or top to bottom. The 'HD Movie' feature with the new 720p/1080p High Definition movie shooting capability allows you to capture your own HD videos at 30 fps at 1280 x 720 pixel resolution and share the excitement with your friends. The 'sweep panorama' and the 'HD Movie' technologies will be available at an affordable and competitive price range, from as low as Rs. 12,990/- to Rs. 29,990, thus capturing a wider customer base.

The Compact Camera Segment in India is currently estimated at 1.3 million units and is expected to grow up to 1.8 million units by Financial Year 2010-11. Sony targets to sell more than 8,00,000 units in Financial Year 2010-2011 up from 5,50,000 units in Financial Year 2009-10.

Sony T-Series camera range:

The new Cyber-shot TX7 is the world's smallest and slimmest camera range enabled with Full HD (1920 x 1080, 60i) movie shooting capability and a 25 mm wide-angle lens. This makes for a powerful combination that vastly expands shooting capabilities and delivers high-quality still photos and movies. The full HD capability which is also a first in compact camera records superb HD movies with just a single touch. The wide compatibility of movies shot with TX7 helps expand post-shooting enjoyment. Inserting a memory stick containing footage into an optional DVDirect (VRD-MC6) allows easy creation of high-quality HD DVDs without a computer. Movies can be also played on PS3 and Blu-ray Disc players/recorders as well as TVs and PCs.

The camera features a 10.2 megapixel "Exmor R" CMOS image sensor that brings out the full resolving power of the camera's Carl Zeiss Vario-Tessar lens. The 3.5 Inch DSC-TX7 will be available in Silver color at Rs. 22,990, while the 3 Inch DSC-TX1 will be available in black colour at Rs. 17,990.

Sony W-Series camera range:

With the Sweep Panorama technology, the W Series cameras can continuously shoot at a high speed, and then seamlessly stitch the images together with automatic position adjustment to create one stunning panoramic image in as fast as three seconds. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 270 degrees. It also allows to watch HD movies at 30 fps and 1280 x 720 pixel resolution by connecting to an HDTV.

Sony has launched 7 new cameras in the W series. The W series range starts from Rs. 8990 and will be available in Silver, Black, Pink, Green, Blue and Gold.

Sony H-Series camera range:

The DSC-HX1 comes with a 3.0-inch Clear Photo LCD Plus display that can be tilted for viewing, making it much easier for users to shoot high- and low-angled photos. With 20x Optical Zoom users can zoom in and capture the smallest of details even from a distance. Retaining the benefits of the Cyber-shot range, the new H-series cameras are also equipped with popular Double Anti-blur Solution. Optical Steady Shot image stabilizer and ISO 3200 high sensitivity mode to ensure images are sharp and clear. Available in bold black color, the HX1 comes at an affordable price tag of Rs. 29,990.

Sony S-Series camera range:

The new DSC-S2100 features 12.1 effective mega pixels, 3x optical zoom and a roomy 3.0-type Clear Photo LCD whereas DSC-S2000 features 10.1 effective mega pixels, 3x optical zoom and a 2.5-type Clear Photo LCD. Both cameras retain the previous Face Detection and Steady Shot functions which add value to the shooting experience

Both the cameras are available in silver and black colour. DSC-S2000 is priced at Rs. 6990, while DSC-S2100 is available at Rs. 7990.

Source: Sony India

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Sony Multi-Equipped New Range of Cyber-Shot Cameras In India

Sony Multi-Equipped New Range of Cyber-shot Cameras in India

Sony India today announced the plans to boost its leadership status in the compact camera segment by touching a 45 percent market share. The market for digital cameras is vibrant and Sony India is continually fuelling this competitive environment by introducing new and innovative products that dynamically alter the market landscape. These new Cyber-shot cameras are multi-equipped with technologies like "Sweep Panorama" and HD (High Definition) movie. Also, most cameras are equipped with 14 mega-pixel resolution to produce sharper and cleaner pictures.Speaking on the launch of new cyber-shot cameras, Masaru Tamagawa, Managing Director, Sony India, said, "This launch is in sync with Sony's global strategy to design and create innovative products that not only strengthens our brand identity but also benefit our customers. It has been our constant endeavor to provide the best technological solutions for all target groups. The introduction of Sweep Panorama and HD Movie technology will ensure that a wider consumer audience would be able to experience Sony's technologically superior products."

The 'Sweep Panorama' technology allows you to capture ultra-wide pictures with a huge field view of up to 270 degrees. The technology works on the principle of shooting high-speed bursts of frames as you sweep the camera from side to side or top to bottom. The 'HD Movie' feature with the new 720p/1080p High Definition movie shooting capability allows you to capture your own HD videos at 30 fps at 1280 x 720 pixel resolution and share the excitement with your friends. The 'sweep panorama' and the 'HD Movie' technologies will be available at an affordable and competitive price range, from as low as Rs. 12,990/- to Rs. 29,990, thus capturing a wider customer base.

The Compact Camera Segment in India is currently estimated at 1.3 million units and is expected to grow up to 1.8 million units by Financial Year 2010-11. Sony targets to sell more than 8,00,000 units in Financial Year 2010-2011 up from 5,50,000 units in Financial Year 2009-10.

T-Series camera Series:
The new Cyber-shot TX7 is the world's smallest and slimmest camera range enabled with Full HD (1920 x 1080, 60i) movie shooting capability and a 25 mm wide-angle lens. This makes for a powerful combination that vastly expands shooting capabilities and delivers high-quality still photos and movies. The full HD capability which is also a first in compact camera records superb HD movies with just a single touch. The wide compatibility of movies shot with TX7 helps expand post-shooting enjoyment. Inserting a memory stick containing footage into an optional DVDirect (VRD-MC6) allows easy creation of high-quality HD DVDs without a computer. Movies can be also played on PS3 and Blu-ray Disc players/recorders as well as TVs and PCs.

The camera features a 10.2 megapixel "Exmor R" CMOS image sensor that brings out the full resolving power of the camera's Carl Zeiss Vario-Tessar lens. The 3.5 Inch DSC-TX7 will be available in Silver color at Rs. 22,990, while the 3 Inch DSC-TX1 will be available in black colour at Rs. 17,990.

W-Series camera Series:
With the Sweep Panorama technology, the W Series cameras can continuously shoot at a high speed, and then seamlessly stitch the images together with automatic position adjustment to create one stunning panoramic image in as fast as three seconds. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 270 degrees. It also allows to watch HD movies at 30 fps and 1280 x 720 pixel resolution by connecting to an HDTV.

Sony has launched 7 new cameras in the W series. The W series range starts from Rs. 8990 and will be available in Silver, Black, Pink, Green, Blue and Gold.

H-Series camera Series:
The DSC-HX1 comes with a 3.0-inch Clear Photo LCD Plus display that can be tilted for viewing, making it much easier for users to shoot high- and low-angled photos. With 20x Optical Zoom users can zoom in and capture the smallest of details even from a distance. Retaining the benefits of the Cyber-shot range, the new H-series cameras are also equipped with popular Double Anti-blur Solution. Optical Steady Shot image stabilizer and ISO 3200 high sensitivity mode to ensure images are sharp and clear. Available in bold black color, the HX1 comes at an affordable price tag of Rs. 29,990.

S-Series camera Series :
The new DSC-S2100 features 12.1 effective mega pixels, 3x optical zoom and a roomy 3.0-type Clear Photo LCD whereas DSC-S2000 features 10.1 effective mega pixels, 3x optical zoom and a 2.5-type Clear Photo LCD. Both cameras retain the previous Face Detection and Steady Shot functions which add value to the shooting experience

Both the cameras are available in silver and black colour. DSC-S2000 is priced at Rs. 6990, while DSC-S2100 is available at Rs. 7990.

Source : Sony India

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Olympus Announce The µTOUGH-3000 Compact Digital Camera

Olympus Imaging Corporation is pleased to announce the µTOUGH-3000 compact digital camera that incorporates all of our most powerful "toughness" features. Waterproof to a depth of 3 metres, shockproof against falls from as high as 1.5 metres, and freezeproof at temperatures as low as -10°C, this camera boasts a stylish design, outstanding imaging performance, and a Magic Filter that turns everyday scenes into unique and powerful images. Release is scheduled middle of February 2010.Olympus to Unveil µTOUGH-3000 Features :

- Waterproof, shockproof and freezeproof in the stylish design
- HD movie (MPEG-4 AVC / H.264) recording on SD card
- Large-capacity 1 GB built-in memory with photo-surfing capability using new [ib] PC software

Olympus's µTOUGH Series of compact digital cameras feature a waterproof, shockproof and freezeproof design that assures reliable, high-quality shooting under conditions that ordinary cameras would be unable to endure, such as underwater or in cold winter conditions. From the tranquil to the turbulent, whatever the conditions, whatever the situation, this camera assures great results, giving users the opportunity to expand their enjoyment of photography.

The new µTOUGH-3000 inherits the proven super-tough structure of its predecessor — it's waterproof to a depth of 3 metres, dustproof to keep out sand and dirt, shockproof against drop impacts from as high as 1.5 metres, and freezeproof at temperatures as low as -10°C. But behind its tough exterior, this new digital camera is surprisingly sophisticated, now offering the outstanding imaging power of a 12-megapixel CCD as well as four Magic Filter effects.

HD movie (MPEG-4 AVC / H.264) recording
Extended HDTV (1280 x 720 pixels) movie recording is possible thanks to the advanced MPEG-4 AVC / H.264 movie compression format. Compatible with the SD memory card, movie recording can be started and stopped at the touch of a button.

Photo-surfing
Made possible by the incorporation of a 1GB memory, photo-surfing allows you to download favorite pictures from your PC back to your camera, search desired pictures according to recording information such as "date", "iAUTO" and "scene mode", and view them on the camera. It's just like the camera version of netsurfing. With the provided [ib] software, users can create image collections based on various criteria such as who is in the picture or where it was shot.

[ib] software
To help people make the most of the possibilities of digital imaging, Olympus has developed a powerful new software solution called [ib] to connect "images" (pictures and movies) and "humans" based on the concepts of "easy", "safe" and "fun".

[ib] allows you to organize old pictures, as well as newly recorded pictures. When the camera is connected to a PC for charging the battery, newly recorded pictures are automatically transferred to the PC so you never forget to back up your precious pictures. The software automatically classifies the pictures according to their recording date when uploading to the PC. It is also capable of recognizing the persons shot as subjects and classify the pictures accordingly. In addition, it can assign recording location information for each classified event or each picture. By making classification and organization of multiple pictures simple and easy, [ib] enables you to easily find the pictures you're looking for.

Courtesy: Olympus

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Samsung series - WB5000 digital cameras, Price, Features, Reviews

Samsung Electronics today unveiled a new standard in superior digital cameras with the launch of its latest “Wanna Be” series - WB5000. Combine high performance functionality with outstanding design, the Samsung WB5000 series is the latest breakthrough in digital camera technology, delivering supreme photo quality that is comparable with a DSLR.

“Our dedicated design team produced hundreds of sketches to turn their inspiration into reality. Today’s consumers look for individuality in design —for designs that can help them express their unique personalities. The sophisticated aesthetics and cutting-edge features will appeal to customers who value the effortless fusion of form and function,” said Alex Chung, general manager, Consumer Electronics, Samsung Electronics Hong Kong.

WB5000: All In One with Tasteful Design

An elegantly designed high-performance digital camera with advanced technology, the WB5000 truly satisfies all kinds of photographers and is positioned as a unique camera in the market.

The WB5000 is equipped with a 26mm Schneider Lens with 24X optical zoom and ISO 6400 (Max up to 3M). It also supports both Optical and Digital Dual Image Stabilization, ensuring every single picture is clear and clean. The WB5000 supports RAW format for high resolution recording. Moreover, users can select full manual modes (A/S/M) and white balancing can be adjusted from 2,800k to 10,000k with easy switches for diaphragm and shutter speed. Smart face detection and focusing, and high-definition video recording are readily available. The camera is perfectly suited to those who wish to practice and refine their photography skills.

• 26mm Ultra-Wide-Angle Schneider Lens

• 3.0” TFT LCD(230K dots)

• Dual Image Stabilization (Optical + Digital)

• ISO 6400

• Full Manual Mode (A/S/M) supported

• Supporting RAW format

• Movie recording: 720p/H.264, 30 ftps

• Smart Auto/ Smart Album

Source : Samsung

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Canon EOS 7D SLR Digital Camera Launched

Canon U.S.A. Inc, a leader in digital imaging introduced a revolutionary camera that redefines the highly competitive mid-range DSLR product category: the Canon EOS 7D Digital SLR camera. Professional photographers and advanced amateurs have been demanding higher performance and more diverse functions in their cameras, and Canon has answered – with the new EOS 7D.

Far more than a slight improvement from a previous model, the EOS 7D DSLR is a brand new product that stands on its own with new features never before seen in any Canon camera. Whether it's shooting at eight frames per second (fps), focusing with the new Zone AF mode or recording 24p Full HD video, the EOS 7D DSLR camera satisfies the most rigorous professional requirements with durability, flexibility, high-resolution images and customizable controls. With its unprecedented out-of-the-box performance and high-end feature set, the EOS 7D is poised as the ultimate step-up camera for serious photographers or a second camera for professionals in the field.

The EOS 7D boasts significant EOS advancements including a completely new 19-point Autofocus system, a new Canon iFCL Metering System (Intelligent Focus, Color, Luminance) and a new Intelligent Viewfinder. An 18-megapixel Canon CMOS sensor and Dual DIGIC 4 Imaging Processors fuel the EOS 7D's 14-bit A/D data conversion and its ability to freeze fast motion in high-resolution with eight fps continuous shooting up to 126 Large JPEGS using a UDMA CF card, positioning this camera for the studio as well as the sideline.

The EOS 7D captures beautiful low-light images with or without a flash, at occasions such as a dance recital or wedding reception, thanks to a wide range of ISO speed settings from 100-6400 (expandable to 12,800). In addition to its new still capture capabilities, the EOS 7D features Full HD video capture at 1920 x 1080 resolution with selectable frame rates of 24p, 25p or 30p. Native 24p recording helps videographers achieve a more cinema-style look for their footage without the need for post-processing.

"The EOS 7D represents a completely new chapter in digital photography and Canon product development. This camera stands alone as the most functional and innovative DSLR Canon has released to-date, bringing together all of the best professional features offered, along with numerous user requests at a price-point everyone can appreciate," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The Evolution of Vision, the EOS 7D's New Autofocus System:

The Canon EOS 7D boasts the most advanced AF system ever seen in an EOS SLR. The completely re-designed system includes a new multi-axis cross-type 19-point AF grid, where the focusing points are evenly spread out across the image plane and clearly displayed through Canon's new Intelligent Viewfinder. All 19 points are f/5.6-sensitive for both horizontal and vertical cross-type focusing, while the center AF point adds high-precision diagonal cross-type sensitivity for f/2.8 and larger aperture lenses. The Canon EOS 7D Digital SLR camera is the first EOS SLR to feature 19 cross-type focusing points that remain fully functional with maximum apertures as small as f/5.6, which brings the performance of the AF system to unprecedented levels for assignments as varied as fast-moving sports action or low-light wedding ceremonies.

The Canon EOS 7D's AF system allows numerous AF area selection modes never seen before in an EOS SLR camera. New modes include:

- Spot AF mode reduces the size of a single AF point to focus on small subjects like an animal in a cage.

- AF Point Expansion mode uses a cluster of AF points adjacent to the selected AF point to automatically assist focusing on moving subjects, such as an athlete on the run.

- Zone AF divides the 19 AF points into five selectable focusing zones and makes it easier to achieve focus with subjects that are difficult to track with Single Point AF or AF point expansion, such as birds in flight.

Canon's new Intelligent Viewfinder uses a liquid crystal overlay to provide clear and precise displays of focusing points and zones, on-demand grid lines and a spot metering circle. The LCD overlay can also be illuminated in extreme low-light situations or turned off completely. The EOS 7D camera's viewfinder includes a large all-glass pentaprism with an antireflective coating to maximize clarity and provide a brighter display. The EOS 7D's Intelligent Viewfinder features 1.0x magnification with 100 percent coverage for accurate composition and checking of detail.

EOS HD Movie: Empowering the World of Videography:

Canon has blazed new trails in HD video capture with the 5D Mark II. Now, the EOS 7D takes DSLR video to new heights with Full HD capture featuring fully manual exposure control, and selectable cinematic frame rates for both NTSC (National Television System Committee) and PAL (Phase Altering Line) standards.

Compatible with more than 60 Canon EF and EF-S lenses, the EOS 7D lets videographers take full advantage of the camera's large CMOS sensor to achieve the dramatic frame composition they desire. At the heart of the EOS 7D are two key proprietary Canon technologies, Dual DIGIC 4 Imaging Processors and a large APS-C–sized CMOS sensor, helping to render stunning color reproduction, amazing depth of field and fine detail, even in low-light conditions. The Canon EOS 7D allows for three video recording modes – Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates.

The EOS 7D Digital SLR camera will record Full HD at 1920 x 1080 pixels in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); 720p HD recording at 50p or 60p (59.94) and SD video at frame rates of 50p or 60p (59.94). The EOS 7D features a new dedicated button to initiate live view for both video and still shooting. Once engaged, the same dedicated button will start and stop video recording. Like the EOS 5D Mark II, the Canon EOS 7D Digital SLR camera provides users with the capability to use an external stereo microphone for professional audio effects or a built-in monaural microphone for convenience.

The Canon EOS 7D Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of September, and will be sold in a body-only configuration at an estimated retail price of $1,699.002. It will also be offered in a kit version with Canon's EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated retail price of $1,899.003. The Canon WFT-E5A wireless file transmitter is scheduled to be available in early November and sell at an estimated retail price of $699.994.

Source: Canon USA

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Canon EOS 5D Mark II Digital Camera

Canon U.S.A., Inc., a leader in digital imaging, introduced the EOS 5D Mark II Digital SLR camera, the long-awaited successor to Canon's highly popular EOS 5D, introduced in 2005. Building upon the qualities that made the EOS 5D camera so successful, Canon has coupled the creative power of a full-frame CMOS sensor in a relatively compact and affordable camera body, together with groundbreaking HD video capture that opens the door to a much wider range of imaging possibilities for photographers. Along with the ability to capture full HD video clips at 1920 x 1080 resolution, Canon's EOS 5D Mark II Digital SLR camera features a 21.1-megapixel full frame 24 x 36mm CMOS sensor, DIGIC 4 imaging processor and significantly lower noise, with an expanded sensitivity range from ISO 50 to ISO 25,600.

"The anticipation surrounding the launch of this camera model has exceeded our greatest expectations, and we believe our loyal customers will be awed by the level of innovation and features built into the new EOS 5D Mark II Digital SLR. Once they have the chance to experience the camera, we believe they will agree that it was worth the wait," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Among the many advancements in Canon's new EOS 5D Mark II camera is the Company's proprietary DIGIC 4 Imaging Processor that powers the camera's fast 14-bit analog-to-digital conversion for smooth color tones and exceptional gradation. The Canon EOS 5D Mark II Digital SLR offers a full-frame 24 x 36mm, 21.1 megapixel CMOS sensor and continuous shooting at 3.9 frames per second (fps) for an unlimited number of full-resolution JPEGs to the capacity of the memory card or up to 14 RAW images in a single burst when using a UDMA CF card. The camera includes a 15-point Autofocus (AF) sensor with nine selectable AF points plus six additional Assist AF points (three center AF points sensitive to f/2.8 lenses) with enhanced light source detection and AF microadjustment for greater autofocus performance. The EOS 5D Mark II camera also features a large, clear 3.0-inch Clear View LCD screen with 920,000 dot/VGA resolution, four times the pixel count of the EOS 5D camera's 2.5-inch screen, for enhanced clarity and color when viewing images. The new camera is equipped with a high-performance, high-magnification optical viewfinder providing 98 percent coverage, giving a new dimension to the saying, "what you see is what you get." Professional photographers will also appreciate the enhanced 150,000-cycle shutter durability of the EOS 5D Mark II camera.

Canon, the first company to introduce a full-frame digital camera, has improved the EOS 5D Mark II Digital SLR camera's newly developed full-frame CMOS image sensor. Utilizing proprietary Canon technology, the Company has reduced noise and expanded the sensitivity of the CMOS sensor up to ISO 25600, which is three full stops higher than the ISO 3200 limit of the original EOS 5D camera. Although the individual pixel dimensions of the EOS 5D Mark II camera are the same as the 21.1-megapixel CMOS sensor used in the EOS-1Ds Mark III digital SLR, the new sensor incorporates an improved output amplifier and a more advanced color filter that improves light transmission while retaining excellent color reproduction. By applying the same kind of advancements in sensor design and image processing technology as the recently introduced EOS 50D camera, but at higher resolution and with larger pixels, the EOS 5D Mark II achieves the highest level of image quality of any EOS Digital SLR released to date.

With the combination of its improved CMOS image sensor and the powerful new DIGIC 4 image processor, the Canon EOS 5D Mark II camera provides ISO speeds from ISO 100 up to ISO 6400 in 1/3-stop increments, along with two high-speed settings - H1 and H2 - of ISO 12800 and ISO 25600, respectively, as well as a low-speed setting of ISO 50. The full-frame sensor maximizes the performance of Canon EF lenses, the world's largest selection of autofocus lenses.

HD and SD Video Capture
Canon has taken its expertise in imaging, photography and video capture technology to a new level with the EOS 5D Mark II Digital SLR. Answering the question of where SLR technology is going next, the EOS 5D Mark II features 16:9 Full HD video capture at 1920 x 1080 pixels and 30 fps as well as 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps, both capabilities appearing for the first time in a Canon SLR camera. Video capture is part of the camera's Live View function, using the Picture Style that has been set for Live View still image shooting. This allows skilled photographers and cinematographers to adjust image sharpness, contrast, color saturation and white balance, and have those settings apply to the movie image. When recording video, the camera's rear LCD screen can be letter-boxed by a semi-transparent border to match the aspect ratio of the movie recording size. Moreover, the EOS 5D Mark II camera's HD video capability enables new levels of creative expression through its unfettered access to the complete line of more than 60 Canon EF lenses, which provide an incredible variety of visual effects including everything from ultra-wide-angle and fish-eye to macro and super-telephoto, including many large-aperture L-series professional lenses that can keep the main subject in razor-sharp focus while blurring the background beyond recognition.

The EOS 5D Mark II will record video up to 4GB per clip or a maximum continuous movie capture time of 29 minutes and 59 seconds, whichever comes first. Depending on the level of detail in the scene, a 4GB memory card can record approximately 12 minutes of video at full HD resolution or approximately 24 minutes in standard definition.i Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCMii without compression. The new camera features an input terminal for external stereo microphones as well as a built-in monaural microphone for convenience. To help show off those fantastic movies as well as still photos, the EOS 5D Mark II camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.
Live View Shooting
For both still images and video, the Canon EOS 5D Mark II camera features Live View, one of the most sought after features in digital SLRs today. The 5D Mark II features three Live View AF modes - Quick, Live and Face Detection Live mode - for capturing either still photos or video, each with its own attributes. Quick mode automatically sets One-Shot AF using the camera's phase detection AF system. It also allows users to select the AF point, even while the Live View image is displayed. Although the camera's reflex mirror must be lowered briefly to take an AF measurement in Quick mode, it is the fastest way to set focus automatically when the 5D Mark II camera is set for Live View.

Live mode uses contrast-detection AF with the image sensor and here, as with Quick mode, users can change the AF point using the Multi-controller. Face Detection Live mode uses contrast AF to recognize human faces. When multiple faces are detected, the largest face closest to the center of the frame is targeted as the AF point. While Live View is engaged users can still change settings including the AF mode (Quick, Live, Face Detection Live mode), drive mode, ISO speed, Picture style, White Balance, and more.
Peripheral Illumination Correction
The Canon EOS 5D Mark II Digital SLR camera automatically conducts peripheral illumination correction when shooting JPEG images, a function that previously could only be accomplished through post-image processing using software such as Canon's Digital Photo Professional, which Canon supplies at no extra charge. Peripheral illumination correction evens brightness across the image field, making an image of a blue sky even toned throughout and reducing light fall-off at image edges. This new feature essentially eliminates one of the limitations of previous full-frame digital SLRs.
Auto Lighting Optimizer
Canon's enhanced Auto Lighting Optimizer technology helps ensure each picture's subject is clearly visible by analyzing image brightness and automatically adjusting dark areas in images so that they appear brighter. This function is ideal in high-contrast situations such as urban landscapes captured on sunny days, where the tops of buildings are brightly lit while street level details are obscured by heavy shadows. In this type of scene, the 5D Mark II camera's Auto Lighting Optimizer technology preserves accurate exposure of the highlights while opening up the shadow areas for a more pleasing tonal rendition.

Canon's New Creative Auto Mode
Recently introduced with the new EOS 50D, Canon's "CA" Creative Full Auto setting can also be found on the EOS 5D Mark II Digital SLR camera's mode dial. This setting allows users to make image adjustments such as aperture or shutter speed through an easy-to-understand navigation screen on the camera's LCD menu, allowing them to "blur the background" or "lighten or darken the image." These easy-to-understand image options allow photographers to experiment with image options while still shooting in an automatic mode.

Two Small RAW Formats
For photographers seeking the flexibility and creative possibilities of shooting RAW format images, without the large file size, the Canon EOS 5D Mark II Digital SLR camera offers two more manageable file size options with sRAW1 and sRAW2 recording formats. At the sRAW1 setting, resolution is 10.0-megapixels with a file size that is approximately 25 percent smaller than a standard 21.1-megapixel RAW image. With the sRAW2 setting, resolution is 5.2 megapixels at less than half the file size of a standard RAW image, retaining all of the flexibility and creative possibilities associated with full-size, conventional RAW images. Wedding and portrait photographers, in particular, will appreciate the options of variable resolution and file size which allow them to fine-tune the 5D Mark II's operation for their specific needs.

Silent Shooting in Live View
Canon has equipped the EOS 5D Mark II with two Silent Shooting modes in Live View which will prove particularly helpful to law enforcement officials, and for behind-the-scenes shooting on movie sets. In Mode 1, the camera will shoot with the mechanical shutter open at the beginning of the exposure, using the electronic 1st-curtain function of the CMOS sensor and a reduced shutter-cocking noise, allowing multiple shots to be taken with minimal noise. In Mode 2, to minimize shutter noise during single frame photography, shutter cocking does not occur until the shutter button returns to the half-way position after shooting.

EOS Integrated Cleaning System
With the introduction of the EOS 5D Mark II camera, the entire Canon EOS system is now equipped with the highly acclaimed EOS Integrated Cleaning System. The Self-Cleaning Sensor Unit for the Canon EOS 5D Mark II has been upgraded with a fluorine coating on the low-pass filter for better dust resistance.

Pricing and Availability
The Canon EOS 5D Mark II Digital SLR camera is compatible with Canon EF lenses and is scheduled for delivery by the end of November. The EOS 5D Mark II will be sold in a body-only configuration at an estimated retail price of $2,699iii. It will additionally be offered in a kit version with Canon's EF 24-105mm f/4L IS USM zoom lens at an estimated retail price of $3,499iv.

New EF 24mm f/1.4L II USM Lens
The new EF 24mm f/1.4L II USM lens is the successor to Canon's EF 24mm f/1.4L USM professional wide-angle lens released in 1997. Targeting professional photographers, the new EF 24mm f/1.4L II USM lens has been introduced to address the advancements high-resolution digital SLR cameras with re-designed optics and use of a new anti-reflection lens coating called SWC (Sub-Wavelength Structure Coating) to minimize ghosting and flare. Features such as dustproof and waterproof construction that have been adopted make this a high-performance lens with specifications that respond to the demands of professional users. A welcome complement to the EOS 5D Mark II Digital SLR camera, the EF 24mm f/1.4L II USM lens is scheduled to be in stores this December at an estimated retail price of $1,699v.

Source from: Canon U.S.A., Inc.

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