Sony PlayStation Vita Price, Sony Vita Wi-Fi & 3G Features

Sony Computer Entertainment has Launch a new Sony PlayStation Life (PS Vita) - Next Generation Portable Entertainment System. It offers a touch of movement and is based on next-generation gaming. It is a 5-inch screen multi-touch pad on the front and multi-touch behind him. Together in front of the touch screen and touch-pad back, the new Sony PS Life offers a new gaming experience never before seen in any device that allows users to interact directly with 3D games, like passing through a touch screen, grab, track, push and pull 'finger movements. Moreover, the new Sony PS Life has two analog sticks, allowing a larger genres of mobile gaming experience to come in as shooters, action games and games combat.

Sony PlayStation Vita Price in India :

Sony PlaStation Vita Wi-Fi Price around - Rs.12, 500

Sony PlaStation Life 3G + Wi-Fi Price around - Rs.15, 000

Sony PlayStation Vita (Sony PS Vita) Features:

-six-axis motion sensors

-Two analog control (thumbsticks)

-Front and rear facing cameras

-5-inch OLED front multi-touch screen, keyboard, Multi-Touch on the back

-Wi-Fi and 3G network

-"Near", location-based game

-"Part - allows users to voice chat or text chat

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New Sony SDHC Memory Card Class 10; Storage Capacities of 8GB, 16GB & 32GB

Sony India Pvt Ltd - announces the new SDHC Memory Card Class 10 storage cards, with greater data transfer speeds and enhanced image recovery abilities to protect photographers and videographers’ precious memories-

Blending quality, reliability and performance, the SDHC Memory Card Class 10 feature software for recovering accidentally deleted pictures and fast data transfer of up to 22MB/s, ideal for burst shooting with a DSLR or shooting large-sized HD movies-

The SDHC Memory Card Class 10 protocol makes the card ideal for sports and action photography in burst shooting modes, and stable recording of large HD videos- The enhanced performance also allows users to quickly transfer storage-intensive high-resolution photos and videos from the card to a computer-

Specifications:
Model name
SF-8NX, SF-16NX, SF-32NX
Media Type SDHC Memory Card
Operating class Class 10 (read up to 22MB/s)
Warranty 5 years
Package style Eco package
SD interface 4- bit parallel
Operating temp -25/+85 deg- C (non-condensing)
Data recovery is also fuss-free as the SDHC Memory Card Class 10 is compatible with the Memory Card File Rescue Ver- 3.0, the world’s first AVCHD supporting file rescue software- Available as a free download, users will find the recovery software a lifesaver as it enables easy retrieval of photos, music and movies that were deleted by mistake, with a 90 percent success rate on average -

Playback of movies and photos stored on the SDHC Memory Card Class 10 are easily powered when the card is used together with the MRW-F3 memory card reader and connected via USB to a television or Blu-ray player- Users of the SDHC Memory Card Class 10 will also be able to download x-Pict Story™, a free and easy to use software which lets users create and share slideshows of their favourite pictures and music-

Featuring storage capacities of 8GB, 16GB and 32GB, the new SDHC Memory Card Class 10 will be available in Indian Market from March 2011.

Source: Sony India Pvt Ltd

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New Sony Cameras NEX 5 & NEX 3; Sony NEX Series Cameras Launched in India

In a major initiative to provide the best quality Digital Imaging to Indian consumers, Sony has introduced the World's Smallest and Lightest Interchangeable Lens Digital Cameras - the NEX-5 and NEX-3. Compact & light weight, NEX-5 and NEX-3 allow users to effortlessly capture stunning, DSLR quality photos. Equipped with Background De-focus function, Full HD movie, 7fps High Speed shooting and 3D Sweep Panorama, the new   NEX series cameras deliver superb imaging experience effortlessly. 

Speaking at the launch of the new NEX series, Masaru Tamagawa, Managing Director, Sony India, said, "The launch of   NEX-5 and NEX-3 marks a milestone for Sony as it yet again reinforces our strength in introducing new and revolutionary products in the market. These cameras are unique as they narrow the gap between professional and consumer segments and deliver the best imaging expertise in the hands of amateurs. We believe that these cameras would surely create excitement among Indian consumers who are dynamic and vibrant and receptive to new products and technologies."

These cameras feature Background Defocus function which lets you enjoy one of the biggest creative advantage of interchangeable lens photography, which is, the ability to defocus the background to make your main subject stand out from the scene. 7fps of shooting speed allows users to capture fast moving action. You can record Crisp HD Movies with   NEX-5 at the click of a simple record button. And lastly, by sweeping the camera from one end to the other, users can capture beautiful 3 Dimensional panorama shots. 

"As a leader in innovation, Sony developed this new line of NEX Series so that anyone can easily capture DSLR quality images, regardless of whether they are seasoned or amateur photographers," said Mr. K Teshirogi, Business Head, division, Sony Corporation. "For photographers who are averse to extensive manual controls on a camera, the NEX-5 and NEX-3 offer sleek form factor, as well as user-friendly settings. This allows them to capture professional quality photos effortlessly. For experienced photographers, lightweight   NEX offers serious DSLR performance in a camera that they can easily carry with them at all times."

Source: Sony

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Sony Music Introduces Perfect 10 Collection

Time waits for no one - It can't be stopped. It can't be changed. It can't be captured. All you can do is seize the moments that you want to cherish.

Sony music gives you the best moments of the last 10 years – all entwined in music, in one great collection after another.

Revive the moments of Love, the young days of friendship, the best classical singers and instrumentalists through one memorable track after another.

The best of the first decade of the Millennium, this collection is a priceless gift as well as the perfect indulgence.

The Perfect 10 is a collection of the best of the repertoire in music and home video released presented with added features /content and in new formats with attractive packaging.

Shridhar Subramaniam, MD, Sony Music India, says, "Music is an integral part of the lives of all Indians across the globe and the essence of this campaign is to capture the best of music released in the first decade of the new millennium and give the music lover a chance to bring home the best of Bollywood, Sufi and Classical music in specially packaged Collectors' Edition gift sets. We have attempted to make these products as comprehensive as possible by using hit tracks from Sony Music's vast library and also selected some classics from other labels to create a truly memorable experience."

Product line up

Judaiyaan – A collection of soul stirring melodies.

A comprehensive audio & video compilation consisting of 4 CDs & 1 DVD which includes melodies ranging from classic angst like 'Accha Sila Diya' to the modern 'Iktara'!

Unchained Melodies - Classic Bollywood Tunes meet Fusion and Rhythm.

This collection provides the perfect music to relax and unwind to the sounds of the sitar, guitar, flute and other instruments.

Mukesh Bhatt, producer, says, "When Sony music told me about the Perfect 10 series, I pondered on how great a challenge would it be to pick the best music from the past decade. But now, when I have had a look at the albums, I am not only surprised but also admire the skill and detail with which their team has compiled every single album. Every genre of music has been extensively collated. My best wishes and congratulations to the Perfect 10 collection."

A R Rahman - A Music Storm

Rated among the Top most 100 influential persons in the world in 2007 by Time Magazine, A R Rahman needs no introduction. A must have collector's box set. Classified into his biggest Love Hits, Dance Hits, Instrumental Hits, Mozart of Madras, ARR sings for ARR, ARR Remixed, one cannot ask for more!

Amit Trivedi, composer and big Rahman fan, says, "Be it groove, bhangra, disco, dance, instrumental, classical or simply Bollywood, the Perfect 10 collection of music has it all and more. A must have for all those who love their music and cherish collector's editions!"

A Decade of Love

A compilation of the greatest love songs of the decade! An 8 CD set accompanied by an exclusive book – LOVE & BOLLYWOOD. So come, fall in love all over again!

Pritam, renowned composer, says, "The Perfect 10 collection is the perfect amalgamation of songs that are symbolic of the various moods and emotions of music and life. Be it laughter or tears, a celebration or a sojourn into the world of classical music, this collection, ranging from Bollywood to Indian classical, strikes a chord all the way and is a must have for all those who love music."

Instrumental India

A 5-CD definitive collection that chronicles the finest in Indian Classical music. Instrumental India captures the breathtaking sounds of India's traditional instruments and their legendary masters. Over 5 hours of scintillating instrumental music by 5 of India's greatest musical gems like Pt. Ravi Shankar, Ustad Zakir Hussain, Pt. Shivkumar Sharma ,  Hariprasad Chaurasia & U Shrinivas.

Dr. L Subramaniam, renowned violinist, composer and conductor, says, "What can be better than a collection of music that captures India's traditional sounds! The Perfect 10 collection makes the Indian classical genre shine right through. I love it and recommend it to all."

Ustad Amjad Ali Khan Saheb, says, "Classical music is the fountainhead of our rich musical heritage. It is indeed overwhelming to see the Perfect 10 collection of Indian classical music. A refreshing and very welcome endeavor.

Voices of India Voices of India is a 5-CD collection that salutes the greatest classical voices India has ever seen, from the early 1900s to the present. 

The set features rare recordings of legends from the early 20th century such as Ustad Bade Ghulam Ali Khan & Pt Kumar Gandharva and also contains recordings by India's greatest musical superstar for over 50 years - Bharat Ratna Pt Bhimsen Joshi. Also featured are the currently reigning classical maestros in the country - Pt. Jasraj & Ustad Rashid Khan. 

Kailash Kher, singer, says, "The Perfect 10 album collection by Sony music is the perfect marriage of music, rhythm and soul. Every song evokes memories and emotions. My heartfelt congratulations to Sony music."

The Perfect 10 collection is a must have for every music lover. It is a symbol of not only the beautiful music we have heard since the past ten years but also the memories associated with each song, each note and each artist. There is no greater joy in this world than listening to beautiful music and Sony, through this collection, brings us joy, 10 times over!

Source: Sony

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Sony 3D Entertainment With Gamut of 3D Products & Content Solution by Sony India

Sony India today announced its plans to deliver an array of 3D Home entertainment solutions in 2010. It will leverage all its diverse business assets to create a “3D world” encompassing electronics, games and 3D content. With the launch of 3D-enabled hardware products and software content, Sony aims to promote and establish 3D culture in India and make this technology easily accessible to a wider audience. The company aims at 30% revenue contribution from 3D products by 2012.

Mr. Masaru Tamagawa, Managing Director, Sony India, said, “We plan to become the market leader of 3D on account of providing the most comprehensive range of 3D products & content solutions. Sony group of companies have come together with a wealth of technology and engineering resources spanning both professional and consumer markets. This will enable us to bring the optimum 3D exposure to the Indian market. He added, “Indian consumer is willing to experiment and hence we have high hopes from this technology.”

Sony will be actively involved at every stage of the 3D value chain and draw on the strengths of the ‘3D World created by Sony’, which encapsulates its expertise in professional solutions, consumer electronics, movie making and gaming alike. Sony India is introducing 3D technology in 4K projector with lens, professional cameras, BRAVIA LCD TVs, Blu-ray disc products, digital still cameras & PlayStation. Through innovation and leadership in 3D, Sony hopes to ensure preferred partner status with its customers.

Sony has allocated a whopping budget of Rs. 50 crore which will include Above-the-line (ATL) & Below-the-line (BTL) activities to promote 3D. ATL activities that commence from September ‘10 will include television commercial, print advertisements & billboards. Additionally, consumer promotions, shop-front activities and local trade events will be conducted as part of BTL activities. Celebrating the launch of 3D technology in India, Sony has also introduced its 3D TVs in attractive package offers and also some exciting software/hardware bundle opportunities for 3D Blu-ray products. Sony will show the latest 3D movie from Sony Pictures, Resident Evil, at a special promotional offer of Buy 1 Get 1 Free movie ticket in Delhi & Mumbai. The activity would be followed by Mall promotions for the entire 3D product range in these cities so that the Indian consumer can experience the unique 3D imaging and see the difference from the otherwise routine 2D viewing.

Source: Sony India

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Sony NWZ-A844 & NWZ-A845 A-Series Walkmans: LED Screen Super Slim Walmans Launched in India

Keeping a perfect blend of pioneering technology and inimitable design, Sony introduces A-series O.L.E.D (Organic L.E.D) Screen Super Slim Walkman. An entertainment powerhouse, the ultra-thin WALKMAN A840 boasts of a superb 2.8" (7.1cm) OLED screen, built-in Digital Noise Cancelling and S-Master Digital Amplifier technology. The Walkman Memory capacity ranges from 8GB up to 16GB offering space to store up to 10,000 songs or 9 hours of video.

Whether it’s an action scene, or a colorful summer, videos leap off the screen with startling clarity, thanks to the 2.8" O.L.E.D screen, rapid response time, wide color range and high-contrast ratio. The Walkman also features Digital Noise-cancelling quality with a highly sensitive built-in microphone in the headphones; ambient noise is analyzed and cancelled with a reverse sound wave.

The convenient Drag & Drop Transfer system enables you to easily transfer data to and from your Walkman. You can also now plug your Walkman to TV and enjoy the crispness of full 720*480 high resolution playbacks, without pixelation. With up to 30 frames per second, even high speed scenes are presented smoothly. The 7.2 mm slim Walkman is not only effortlessly stylish but also equipped with superb battery stamina as well. The Walkman can play up to 31 hours* audio and 9 hours for Video**. The battery care mode prevents overcharging and extends your battery’s number of charge cycles before depletion.

Model: Sony NWZ-A845
Colors: Black
Memory Capacity: 16GB
Price: Rs. 11,990/-

Model: Sony NWZ-A844
Colors: Black, Bronze & White
Memory Capacity: 8GB
Price: Rs. 8,990/-

Source: Sony

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Colourful Sony Walkman NWZ-E450 Video MP3 Player Launched

Sony Electronics Asia Pacific expands its Walkman collection with the launch of the new feature-packed Walkman NWZ-E450 video MP3 player. Available in five delightful pop colours - gold, pink, blue, red and black - the E450 delivers 50 hours of continuous music playback . In addition, Sony's proprietary sound technologies deliver a richer audio performance with clarity and precision, as well as an improved user interface that helps users navigate their music quickly and effortlessly.

Music and movies are transferred easily from Windows Media Player or iTunes, and new SensMe channels let the Walkman act as a personal DJ, analysing the music library to find songs that go well together and then categorizing them into various SensMe channels, so users can listen to music that matches their mood.

"Sony strives to deliver innovative products that combine fun, form and function to enrich the music listening experience of our customers," says Mr. Sydney Lee, Assistant General Manager, Personal Audio Division, Sony Electronics Asia Pacific. "Besides new SensMe channels, the new Walkman E450 has a new user interface with features such as Album Scroll and Scene Search, that lets users easily navigate their music and videos. "

Extended Battery Life, Easy Content Transfers
With the Walkman E450 series, users will be constantly entertained as the player offers up to 50 hours of audio and 10 hours of video playback time on a single charge . The Walkman also lets users conveniently drag and drop music and movies from a computer's media folder to the player. The supplied Content Transfer Software makes transferring media files from Windows Media Player or iTunes 9.0 directly to the Walkman simple as well.

New SensMe channels automatically analyse and categorise the music library of the NWZ-E450 with Sony's 12 Tone Analysis technology, creating a series of themed playlists. With this feature, users can simply pick a music channel to suit his current mood, be it upbeat or mellow. Chic music lovers will also instantly stand out from the crowd with any of the five fun and vivid colours the Walkman NWZ-E450 is available in - gold, pink, blue, red and black.

Superior Audio Experience, Effortless Music Navigation
Five of Sony's proprietary sound technologies have been included in the NWZ-E450, for crisp and clear sound quality. Newly integrated is Digital Sound Enhancement Engine (DSEE), an audio bandwidth enhancement technology that restores high frequencies that is usually lost when original CD-quality audio tracks are compressed in MP3 format. This creates more natural tones that stay true to the original recording. In addition, the new Virtual Phones Technology (VPT) engine adds the acoustic effect of varying spaces, from an intimate studio setting to that of a large arena, allowing users to enjoy the raw, acoustic effects in their music with finer audio detail. The new Walkman is also equipped with Clear Audio Technologies (Clear Bass and Clear Stereo), as well as Dynamic Normalizer, delivering true-to-recording audio quality.

The new Walkman E450 sports an improved user interface, making it easier for users to navigate and enjoy music and videos. Scroll through music albums simply with large views of album artwork on its clear 2.0-inch QVGA LCD screen. Users can also customise the background wallpaper on the E450 with their personal photos or a selection of pre-installed designs. Scene Search allows users to search and playback a particular moment in their favourite videos by scrolling through a series of thumbnail images. The NWZ-E450 also comes with a handy Bookmark function which lets users create, add to or edit up to five personalized playlists on the Walkman itself.

Synchronised Lyrics Display, Karaoke Mode and Language Learning feature
The new syncrhronised lyrics display automatically syncs lyrics with the current song played, so users can sing along to their favourite songs anytime and anywhere. Complementing this feature is the Karaoke Mode which automatically reduces the volume of original performer's vocals, allowing users to hear the backing audio easily. The key of the song can also be adjusted to match their natural pitch without affecting playback speed.

Not just a jukebox, the Walkman NWZ-E450 is also a helpful tool for students to learn a language on the move. The popular Language Learning function is included in the Walkman, and allows audio clips to be played at slower speeds without affecting audio tonality, letting users easily learn the proper enunciation of a foreign language. The voice recorder function is also ideal for recording lectures, meetings or interviews.

Compatible with popular music, photo and video file formats such as MP3, WMA, AAC-LC , Linear PCM, JPEG, AVC (H.264), MPEG4 and WMV9 , the new Walkman features enhanced compatability with Windows 7. An easy-to-use media management function allows users to browse files stored on Walkman in Windows Explorer and export media files from the PC directly into the player. DivX and AVCHD video files stored on users' hard drive are also easily converted to playable formats for viewing on the Walkman NWZ-E450.

Available in 4GB, 8GB and 16GB capacities, the new Walkman NWZ-E450 will arrive in selected Asia Pacific countries from October 2010.

Source: Sony Electronics

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Sony MDR-EX40LP & MDR-EX80LP: New Jienne Series In-Ear Headphones Launched

Sony Electronics Asia Pacific announces the new stylish and captivating Jienne range of in-ear headphones, the MDR-EX40LP and MDR-EX80LP. The headphones are designed for fashionably chic consumers in mind and available in a variety of enthralling colours for everyday use. Users can now coordinate their headphones with their wardrobe, as the new Jienne range is available in more than 20 stunning shades, featuring luxurious lamé cords for the MDR-EX80LP and colour cords for the MDR-EX40LP.

The sophisticated MDR-EX80LP headphones, made with SWAROVSKI ZIRCONIA gems, are available in six chic colours (Baby Pink, Citrus Green, Shiny Silver, Pink Gold, Aqua Blue and Classic Gold) and make a classy fashion statement; while six other colours in the MDR-EX80LP series feature an elegant crystal cut set to look like a pair of rich, bejewelled earrings (Rose Pink, Maroon Brown, Cerulean Blue, Dark Violet, Scarlet Red and Onyx Black).

For the cute and quirky, the candy coloured MDR-EX40LP range offers a cheery design in 12 deliciously layered shades, completed with matching coloured cord and earbuds in bright pop colours – Marine Blue, Pastel Blue, Lime Green, Mint Green, Passion Pink, Peach Pink, Bright Orange, Wine Violet, Spicy Red, Deep Violet, Silky White and Lemon Yellow.

"Sony is committed to delivering an unparalleled audio experience with style," says Mr. Sydney Lee, Assistant General Manager, Personal Audio Marketing, Sony Electronics Asia Pacific. "We have developed a wide colour palette and design emphasis for the new Jienne range of in-ear headphones, so that users have a wide range of options to choose from."

The MDR-EX40LP and MDR-EX80LP are not just about looks, though. Beneath their beautifully designed exteriors, the Jienne headphones hold true to the Sony tradition of providing excellent sound quality. Integrating a high density acoustic resistor, the headphones deliver powerful stereo sound with precise bass. The new range also features a uniquely angled earbud structure with interchangeable hybrid silicone rubber buds to fit all ear sizes. This allows the headphones to closely follow the contours of your ears as well as provide an intimate, custom fit for comfortable listening, even during long periods of wear.

To provide music on-the-go minus the hassle of tangled wires, the new headphones range also comes with a Y-type cord with slider for easy wire management. In addition, users can enjoy crisp, clear audio at any volume with the comfortable 9mm-sized driver units integrated in the headphones.

The new Jienne range of in-ear headphones will be available in stores from August 2010.

Source: Sony Electronics Asia Pacific Pte. Ltd

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'3D world Created by Sony' 3D Experience Pavilion Opens in South Africa

Sony Corporation unveiled "3D world Created by Sony" (hereafter "3D world"), a premium 3D experience pavilion featuring a 280 inch 3D LED screen and 240 seats, at Nelson Mandela Square (Sandton City) in celebration of the first ever FIFA World Cup™ to be produced in 3D.

Companies from across the Sony Group will be involved in bringing images to life at the Sony "3D world" pavilion, from music, movies to games. Through the marvels of Sony's cutting-edge 3D technology, visitors to the pavilion will be able to enjoy a glimpse into the rich world of 3D created by Sony.

Also, visitors will be able to watch - for the first time in 3D - highlights of the 25 matches filmed during the 2010 FIFA World CupTM (promotional trailer of the official 2010 FIFA film in 3D on Blu-ray Disc to be produced and distributed by Sony Pictures Home Entertainment). Furthermore, the "3D world" pavilion will offer an array of additional live entertainment shown in 3D, including performances by musicians featured on the "Hello Afrika" album, a compilation showcasing top African musical talent (produced by Sony Music Entertainment "SME"). Entertainment attractions will also include the world premiere of the 3D music video of "Waka Waka", the official 2010 FIFA World Cup song performed by leading SME artist Shakira in collaboration with South African group Freshlyground.

The "3D world" pavilion will be open to all visitors from June 9 to July 12 (10am to 10pm daily, free of charge).

Also, there will be several other pavilions showcasing 3D contents and technologies in Sandton City and Soccer City in Johannesburg, and stadiums in Durban and Cape Town. Furthermore, within 3D pavilion at the Fountain Court in Sandton City shopping centre, there will be demonstrations　showcasing Sony's prototype 3D compatible front home projector, which will be launched within this year starting in the U.S. and European markets.

Entertainment highlights will include:

- Exclusive promotional trailers of the Official 2010 FIFA World Cup film.

- 3D music videos will also be shown including "Waka Waka," performed by Shakira featuring Freshlyground (from June 9), and top selling Japanese music artist MISIA (from June 14), Claudia Leittie (Brazilian music artist) and Lira (South African music artist) (from July 10). These artists are featured in the Official 2010 FIFA World Cup Album.

- Live performances by artists featured on SME's "Hello Afrika" album will also take place between 19:00 and 20:00 daily, such as Vusi Mahlasela, Deep Level, Malaika, Louise Carver, Ternielle Nelson, UJU, AYA, GoldFish, Jason Hartman, and Tumi.

- A host of other African talent will also be performing, including "Diski" dancers, along with a variety of other African cultural acts.

- Beach football every Saturday between 15:00 - 16:00 including special guest appearances by football freestylers and beach footballers.

- Official mascot for the 2010 FIFA World Cup™ "Zakumi" will visit the Nelson Mandela Square and Sandton City shopping centre from 9:00 – 17:00 on June 30 and July 8.

"3D world Created by Sony" Pavilion Fact Sheet:

- Size of pavilion: 240 seats

10.5m (Height at the centre) x 22m (Width) x 37m (Length)

- 3D LED screen size: 280 inch (6400mm (Width) x 3360mm (Height) x 148 mm (Depth))

Source: Sony India

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Sony VAIO E Series: Add a Splash of Colors to Your Life

Enjoy the best of personal computing with the all new VAIO E Series which comes in a variety of choices in screen sizes, configuration, and vibrant glossy and matte colors to match everyone's lifestyle. Gorgeously styled to stand out from the crowd, the E Series makes an unmistakable style statement. The Glossy Basic colors, Black and White, with square gradation finishes are complemented by the Glossy Vivid colors, Blue, Pink, and Green with dot gradation that demand attention when you're out and about.

E Series is the ultimate HD entertainment machine with Full HD Display* for all the family as it offers powerful graphics and an extra-large screen in a slim chassis. Whether you're editing photos or just browsing the web, you will enjoy a high-contrast, detail-packed picture on the generously-sized and 16:9 real wide VAIO Display.

The E Series models are designed with everyday ease of use firmly in mind. Touch the 'WEB' button and Quick Web Access instantly start surfing without needing to boot up Windows. For even greater convenience, Quick Web Access* offers multiple tabbed browsing and a 'split' view that is great for browsing two web pages side-by-side.

There is also a dedicated 'ASSIST' button, giving one-touch access to VAIO Care which simplifies basic maintenance and troubleshooting tasks to keep your VAIO in good condition. 'VAIO' button is also available for Media Gallery to give you intuitive way to explore your music, photo and video collection. PMB VAIO Edition, VAIO's original software, allows you to enjoy movies, music and memories wherever and whenever they like.

Three side-mounted USB ports are joined by a fourth high-speed eSATA/USB port that allows super-fast file transfers to an external drive up to 5x faster than via USB2.0. Connection to HD TVs via a HDMI port is also available, making users enjoy their contents on even larger screens. It also incorporates a touchpad with multi-gesture functions for users working without a mouse. These functions support three major finger motions: scrolling through pages, moving backwards and forwards on web pages, and zooming in and out.

Source: Sony India

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Sony Blu-ray Disc Player @ Price Rs. 9990 in India

If you're ready to watch movies in glorious Full HD 1080p, the BDP-S370 Blu-ray Disc player with Wireless LAN ready feature is the perfect solution. With 24p True Cinema, you can enjoy film-like motion of movie theatres in the comfort of your living room.

You can enjoy your own DVD libraries with more detailed images than you have ever seen with Sony's Precision Cinema HD Upscale. BD player converts Standard-Definition signal (480i) of DVD to 1080p Full High-Definition equivalent resolution video signal. Nonetheless, all these features come bundled in the new BDP- S370 priced only at Rs. 9,990/-

With Internet Video, you can instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: YouTube, Blip.tv, Concierge.com, STYLE.com, Golf link, LIVESTRONG.com- the list goes on and on. This Blu-ray Disc player is Wireless LAN ready and allows you to easily connect to your home's wireless broadband network and wirelessly stream content from a large selection of entertainment apps.

Revel in an extraordinary surround sound experience as BDP-S370 supports both internal decoding and bit stream output of enhanced audio codecs, including Dolby TrueHD and dts-HD Master Audio. These HD audio formats deliver lossless surround sound with up to 7.1 channels of discrete audio for uncompromised sound. Sharing home videos, photos or listening to your favorite music becomes all easier with inbuilt USB slot to connect to your digital camera, USB-enabled MP3 player, or USB storage device.

The Blu-ray player is attractively priced at Rs 9,990/- and is available at Sony Centers and with Sony Authorized dealers across India.

Source: Sony India

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Sony MP3 Player: Sony Walkman NWZ-W252 Water Resistant Limited Edition

Sony Electronics Asia Pacific today unveiled a special limited edition of the Walkman NWZ-W252, a water-resistant and washable MP3 player to celebrate the launch of KONAMI’s highly anticipated METAL GEAR SOLID: PEACE WALKER on the PSP (PlayStation Portable).

Uniquely designed with a distinctive green camouflage finish, the wirefree Walkman W series comes pre-installed with six songs from the game soundtrack. In addition, a coupon inside the packaging of the each special edition Walkman features a unique code that unlocks original characters designed by KONAMI in METAL GEAR SOLID: PEACE WALKER. As the action-packed game is set in the 1970s, iconic Walkman models can also be collected as gamers progress through the storyline.

“The large fan base of KONAMI’s METAL GEAR franchise gave us a great opportunity to collaborate with a leading video game publisher and, ultimately, provide a whole generation of video gamers the opportunity to experience the durability and convenience that the Walkman W series delivers.” says Mr. Sydney Lee, Assistant General Manager, Personal Audio Marketing, Sony Electronics Asia Pacific.

Suitable for use in active sports, the wearable Walkman W series is now water resistant and washable, allowing the player to be used in rainy conditions and even cleaned under running water afterwards. Similar to its predecessor, it features a unique wire-free, ergonomic design for comfortable fit and convenient music playback.

With a 2GB capacity that stores up to 470 songs , the NWZ-W252 offers up to 11 hours of playback time with a full charge of 90 minutes. Its Quick Charge function allows the Walkman® to play up to 90 minutes of music with a short 3 minute charging time. Music transfers are also simple and fuss-free – the included Content Transfer software lets you easily transfer music files directly from Windows Explorer or iTunes to the Walkman with its simple drag-and-drop interface.

Published by KONAMI and scheduled for release on PSP in June 2010, METAL GEAR SOLID: PEACE WALKER is the latest installment in the legendary METAL GEAR game series. Developed by KONAMI’s Kojima Productions, METAL GEAR SOLID: PEACE WALKER is one of the first titles in the series designed by original creator Hideo Kojima for a portablegaming platform.

This limited edition Walkman NWZ-W252 will be available in selected countries in Asia Pacific from June 2010.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners. WALKMAN is a registered trademark of Sony Corporation. iTunes is a trademark of Apple Inc., registered in the U.S. and other countries.

METAL GEAR SOLID: PEACE WALKER is the latest version of the METAL GEAR series of video games, which has sold over 27.7 million copies worldwide (as of the end of December 2009). This series has established the new genre: ”Stealth-Action” for videogames, in which players should avoid fighting and sneak into enemy territory by themselves.　While remaining true to its stealth gaming roots, up to four people can team up and provide enjoyable time for players to accomplish their mission by communication with each other through team playing.

Source: Sony India

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Sony Announces 0% Mercury Mini Alkaline Battery Models

Sony Electronics Asia Pacific today announces the launch of 5 new 0% Mercury Mini Alkaline battery models, green power alternatives for consumers to use in a range of everyday applications, such as watches, calculators, toys and portable game consoles, without any compromise in performance and safety.

In general, when Mercury is not disposed properly, it can infiltrate the food chain. Mercury has therefore been identified as a material that has the potential to cause serious damage to the human body and environment.

“Sony believes that it has a part to play in building a greener world, which is why we invested in innovative technologies that would benefit the environment and our consumers,” says Mr. Henry (Hakuyu) Yoh, Director, Recording Media and Energy Center, Sony Electronics Asia Pacific Pte. Ltd. “The 0% Mercury Mini Alkaline battery is environmentally friendly to produce and use, without diminishing performance. The invention of 0% Mercury Mini Alkaline battery now completes Sony’s 0% Mercury micro battery line-up of Mini Alkaline, Silver Oxide and Mini Lithium batteries*.”

The new 0% Mercury Mini Alkaline battery leverages on Sony’s more than 30 years of micro battery technology expertise and the world’s first 0% Mercury Silver Oxide battery technology introduced in 2005.

Today, Sony sells approximately 300 million Silver Oxide and Mini Alkaline batteries worldwide annually. With the introduction of the 0% Mercury Mini Alkaline batteries and existing 0% Mercury Silver Oxide batteries, Sony estimates the reduction of Mercury usage by 470kg annually.

Sony will continue to pursue innovative technologies that will contribute to the environment.

How it works

Mini Alkaline batteries use Zinc for the anode, manganese dioxide as the cathode, and an alkaline electrolyte. Zinc, used as the activator in the anode, corrodes when dissolved in alkaline solution. Zinc also causes electrolysis in the electrolyte, generating hydrogen gas which causes increased inner pressure and expansion of the battery cell. For these reasons, Mercury, which is effective in suppressing Zinc corrosion, had been added to the battery.

Sony’s 0% Mercury Mini Alkaline is made possible by 3 key technologies invented for 0% Mercury Silver Oxide batteries as well as invention of new hydrogen gas absorbent.

Block System 1: 3 Key Technologies to Restrain Hydrogen Gas Emission

1. Zinc-alloy powder is included as an active ingredient with improved resistance to corrosion.

2. Addition of anti-corrosion material into the anode material to prevent generation of hydrogen gas.

3. Anti-corrosion material is extended to the surface collector material to prevent leakage.

Block System 2: Invention of New Hydrogen Gas Absorbent

The cathode material used in conventional Mini Alkaline batteries was known for having a low rate of hydrogen gas absorption compared to Silver Oxide batteries. In order to prevent hydrogen gas causing battery expansion, Sony has invented the new hydrogen gas absorbent to the cathode material of Mini Alkaline battery, enhancing the unique hydrogen gas evaporation block system of 0% Mercury Silver Oxide battery.

The new 0% Mercury Mini Alkaline battery will be available in Asia Pacific from August 2010.

Source: Sony

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New Sony Cyber-shot TX5 and H55: New stylish and Waterproof Cameras

Sony Electronics Asia Pacific announces the launch of two new cameras, the Cyber-shot TX5 and Cyber-shot H55. Targeted at consumers who lead an active outdoor lifestyle, the new Cyber-shot TX5 is the world’s slimmest waterproof digital still camera , giving users freedom to use the camera even in harsh outdoor conditions. The latest addition to the well-acclaimed Cyber-shot H series, the Cyber-shot H55, features 10x optical zoom with Sony’s “G Lens”, ensuring photos with a high level of clarity and details regardless of distance.

“Consumers today are engaged in more active lifestyles and need sturdy products that can capture life’s great moments effortlessly,” says Mr. Yosuke Aoki, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “With Sony’s unique design philosophy and technical expertise, we have created new Cyber-shot cameras, such as the waterproof and shockproof TX5, which is built to withstand the daily grind without sacrificing its ability to take clear and vivid photographs.”

Cyber-shot TX5: New stylish waterproof and shockproof addition to Sony’s renowned touch screen compact cameras

The new 10.2 megapixel Cyber-shot TX5 is the latest addition to the popular Cyber-shot T series and takes outdoor photography to a whole level by being waterproof, dustproof, shockproof and even weather resistant . It is also the world’s slimmest waterproof compact camera with a width of just 16.7mm, making it the perfect camera for users who love the outdoors, or even risk-taking adventurers, while staying in style.

Created for individuals with an active lifestyle, the new DSC-TX5 can be used in waters up to 3m deep for up to an hour. The intuitive touch screen feature, a mainstay for the Cyber-shot T series, can also be used underwater. Combined with its resistance to dust, the new Cyber-shot camera provides a high level of reliance even in harsh conditions. In addition, the new Cyber-shot TX5 is able to withstand drop shocks from a height of 1.5 m, and is also resistant to temperatures up to -100C. With its outstanding water-repellency characteristics and toughness, the Cyber-shot TX5 is suitable for use during activities such as snorkeling and hiking trips in cold or damp locales.

The Cyber-shot TX5 is equipped with the high-sensitivity Exmor R CMOS sensor. When combined with an advanced BIONZ image processor and high performance Carl Zeiss lens, these technologies deliver visually stunning photographs with increased detail and extremely low noise. This allows the TX5 to capture photos even in extreme low light conditions, such as a scenic panoramic view of the city skyline at night, using the Handheld Twilight mode. Also new in the DSC-TX5 is the Backlight Correction HDR which takes two exposures, one set to capture shadow detail and the other to capture highlight detail. Merging both exposures into a single JPEG image, maximum dynamic range and natural colours are achieved in the final image.

Additionally, the DSC-TX5 features the Intelligent Sweep Panorama function, an upgrade of the popular Sweep Panorama in previous Cyber-shot models. With a simple sweep of the camera either horizontally or vertically, the TX5 is able to cleverly stitch photos together for effortless panoramic shots. The Cyber-shot TX5 also features a 25mm wide-angle lens , which offers the option of capturing photographs with more varied perspectives. A new self-portrait timer helps determine the best composition before activating an automated timer to release the shutter. The TX5, which is available in five fashionable shades, also features built-in PMB Portable application for instant uploads of photographs to photo sharing websites.

Cyber-shot H55: A perfect camera for travelers

The latest offering from the high-performance Cyber-shot H series, the DSC-H55 features 10X optical zoom and is the first Cyber-shot camera with a Super HAD CCD image sensor that features the popular Sweep Panorama function, enabling consumers to capture scenic moments in as quickly as three seconds. Equipped with Sony’s proprietary “G Lens”, first incorporated in α DSLR cameras, the 14.1 megapixel compact shooter has a wide angle of 25mm, allowing frequent travelers to shoot a vast variety of scenes wherever they go.

In addition, the DSC-H55 is able to shoot 720p HD movies, which makes the DSC-H55 the perfect tool to create a complete audio and visual chronicle of any journey. The camera is also equipped with a self-portrait timer and can upload photos via the in-camera PMB Portable application for added convenience. The DSC-H55 comes in two colors, black and silver.

The new Cyber-shot TX5 and H55 are compatible with Sony’s Memory StickTM as well as SD/SDHC memory cards, offering users more storage options. The new Cyber-shot TX5 will be available in Asia Pacific from March 2010, while the Cyber-shot H55 will be available from April 2010.

Source: Sony

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New Sony Cyber-Shot W-Series Cameras in India

Capture the entire Marine Drive in Mumbai or the never-ending Himalayan mountain ranges as you simply press the shutter button and sweep the camera in the desired direction. With the new Cyber-shot W Series camera, you can click breath-taking shots that never ever seemed to fit in the frame.

With the Sweep Panorama technology, the camera can continuously shoot at a high speed, and then seamlessly stitch the images together with automatic position adjustment to create one stunning panoramic image in as fast as 3 seconds. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 270 degrees. Panorama settings can be selected from the menu while shooting in the swing direction (up/down/right/left) and image size (two different sizes).

High Sensitivity brings life to pictures as it allows you to take photos indoors or in low light without the need for a flash and at fast shutter speeds. This makes it especially useful for eliminating subject blur when shooting indoors or at twilight. The end results are extremely natural looking photos of just about any subject or scene.

Double ‘Anti-blur’ Solution also helps reduce camera shake blur for telephoto shots. Capture more of the scene in landscape or group portraits with the 24mm wide angle. Wide angle is especially useful in small rooms, where you can’t get far enough back from your subjects to capture them all.

An additional Smile Shutter feature automatically detects and captures smiling faces and is easy to activate with the Smile Shutter setting on the control button. Users can prioritize adults or children and indicate the degree of Smile Detection Sensitivity to capture desired smiles perfectly.

You can also relive the excitement of HD viewing with shooting HD movies at 30 fps and 1280 x 720 pixel resolution. A simple flip of the mode dial switches between photo and movie modes. Users can operate the 5x optical zoom while shooting movies. The camera can be connected* to an HDTV such as BRAVIA for stunning large-screen home movie viewing enjoyment.

The W series range starts from Rs 8990/- and will be available at Sony Center stores and retail partners across the country. This new Cyber-shot is available in exciting colors in Silver, Black, Pink, Green, Blue and Gold.

Source: Sony India

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New Range of Sony Cyber-shot Cameras Introduced in India

Sony India today announced the plans to boost its leadership status in the compact camera segment by touching a 45 percent market share. The market for digital cameras is vibrant and Sony India is continually fuelling this competitive environment by introducing new and innovative products that dynamically alter the market landscape. These new Cyber-shot cameras are multi-equipped with technologies like "Sweep Panorama" and HD (High Definition) movie. Also, most cameras are equipped with 14 mega-pixel resolution to produce sharper and cleaner pictures.

Speaking on the launch of new cyber-shot cameras, Masaru Tamagawa, Managing Director, Sony India, said, "This launch is in sync with Sony's global strategy to design and create innovative products that not only strengthens our brand identity but also benefit our customers. It has been our constant endeavor to provide the best technological solutions for all target groups. The introduction of Sweep Panorama and HD Movie technology will ensure that a wider consumer audience would be able to experience Sony's technologically superior products."

The 'Sweep Panorama' technology allows you to capture ultra-wide pictures with a huge field view of up to 270 degrees. The technology works on the principle of shooting high-speed bursts of frames as you sweep the camera from side to side or top to bottom. The 'HD Movie' feature with the new 720p/1080p High Definition movie shooting capability allows you to capture your own HD videos at 30 fps at 1280 x 720 pixel resolution and share the excitement with your friends. The 'sweep panorama' and the 'HD Movie' technologies will be available at an affordable and competitive price range, from as low as Rs. 12,990/- to Rs. 29,990, thus capturing a wider customer base.

The Compact Camera Segment in India is currently estimated at 1.3 million units and is expected to grow up to 1.8 million units by Financial Year 2010-11. Sony targets to sell more than 8,00,000 units in Financial Year 2010-2011 up from 5,50,000 units in Financial Year 2009-10.

Sony T-Series camera range:

The new Cyber-shot TX7 is the world's smallest and slimmest camera range enabled with Full HD (1920 x 1080, 60i) movie shooting capability and a 25 mm wide-angle lens. This makes for a powerful combination that vastly expands shooting capabilities and delivers high-quality still photos and movies. The full HD capability which is also a first in compact camera records superb HD movies with just a single touch. The wide compatibility of movies shot with TX7 helps expand post-shooting enjoyment. Inserting a memory stick containing footage into an optional DVDirect (VRD-MC6) allows easy creation of high-quality HD DVDs without a computer. Movies can be also played on PS3 and Blu-ray Disc players/recorders as well as TVs and PCs.

The camera features a 10.2 megapixel "Exmor R" CMOS image sensor that brings out the full resolving power of the camera's Carl Zeiss Vario-Tessar lens. The 3.5 Inch DSC-TX7 will be available in Silver color at Rs. 22,990, while the 3 Inch DSC-TX1 will be available in black colour at Rs. 17,990.

Sony W-Series camera range:

With the Sweep Panorama technology, the W Series cameras can continuously shoot at a high speed, and then seamlessly stitch the images together with automatic position adjustment to create one stunning panoramic image in as fast as three seconds. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 270 degrees. It also allows to watch HD movies at 30 fps and 1280 x 720 pixel resolution by connecting to an HDTV.

Sony has launched 7 new cameras in the W series. The W series range starts from Rs. 8990 and will be available in Silver, Black, Pink, Green, Blue and Gold.

Sony H-Series camera range:

The DSC-HX1 comes with a 3.0-inch Clear Photo LCD Plus display that can be tilted for viewing, making it much easier for users to shoot high- and low-angled photos. With 20x Optical Zoom users can zoom in and capture the smallest of details even from a distance. Retaining the benefits of the Cyber-shot range, the new H-series cameras are also equipped with popular Double Anti-blur Solution. Optical Steady Shot image stabilizer and ISO 3200 high sensitivity mode to ensure images are sharp and clear. Available in bold black color, the HX1 comes at an affordable price tag of Rs. 29,990.

Sony S-Series camera range:

The new DSC-S2100 features 12.1 effective mega pixels, 3x optical zoom and a roomy 3.0-type Clear Photo LCD whereas DSC-S2000 features 10.1 effective mega pixels, 3x optical zoom and a 2.5-type Clear Photo LCD. Both cameras retain the previous Face Detection and Steady Shot functions which add value to the shooting experience

Both the cameras are available in silver and black colour. DSC-S2000 is priced at Rs. 6990, while DSC-S2100 is available at Rs. 7990.

Source: Sony India

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Sony Multi-Equipped New Range of Cyber-Shot Cameras In India

Sony Multi-Equipped New Range of Cyber-shot Cameras in India

Sony India today announced the plans to boost its leadership status in the compact camera segment by touching a 45 percent market share. The market for digital cameras is vibrant and Sony India is continually fuelling this competitive environment by introducing new and innovative products that dynamically alter the market landscape. These new Cyber-shot cameras are multi-equipped with technologies like "Sweep Panorama" and HD (High Definition) movie. Also, most cameras are equipped with 14 mega-pixel resolution to produce sharper and cleaner pictures.Speaking on the launch of new cyber-shot cameras, Masaru Tamagawa, Managing Director, Sony India, said, "This launch is in sync with Sony's global strategy to design and create innovative products that not only strengthens our brand identity but also benefit our customers. It has been our constant endeavor to provide the best technological solutions for all target groups. The introduction of Sweep Panorama and HD Movie technology will ensure that a wider consumer audience would be able to experience Sony's technologically superior products."

The 'Sweep Panorama' technology allows you to capture ultra-wide pictures with a huge field view of up to 270 degrees. The technology works on the principle of shooting high-speed bursts of frames as you sweep the camera from side to side or top to bottom. The 'HD Movie' feature with the new 720p/1080p High Definition movie shooting capability allows you to capture your own HD videos at 30 fps at 1280 x 720 pixel resolution and share the excitement with your friends. The 'sweep panorama' and the 'HD Movie' technologies will be available at an affordable and competitive price range, from as low as Rs. 12,990/- to Rs. 29,990, thus capturing a wider customer base.

The Compact Camera Segment in India is currently estimated at 1.3 million units and is expected to grow up to 1.8 million units by Financial Year 2010-11. Sony targets to sell more than 8,00,000 units in Financial Year 2010-2011 up from 5,50,000 units in Financial Year 2009-10.

T-Series camera Series:
The new Cyber-shot TX7 is the world's smallest and slimmest camera range enabled with Full HD (1920 x 1080, 60i) movie shooting capability and a 25 mm wide-angle lens. This makes for a powerful combination that vastly expands shooting capabilities and delivers high-quality still photos and movies. The full HD capability which is also a first in compact camera records superb HD movies with just a single touch. The wide compatibility of movies shot with TX7 helps expand post-shooting enjoyment. Inserting a memory stick containing footage into an optional DVDirect (VRD-MC6) allows easy creation of high-quality HD DVDs without a computer. Movies can be also played on PS3 and Blu-ray Disc players/recorders as well as TVs and PCs.

The camera features a 10.2 megapixel "Exmor R" CMOS image sensor that brings out the full resolving power of the camera's Carl Zeiss Vario-Tessar lens. The 3.5 Inch DSC-TX7 will be available in Silver color at Rs. 22,990, while the 3 Inch DSC-TX1 will be available in black colour at Rs. 17,990.

W-Series camera Series:
With the Sweep Panorama technology, the W Series cameras can continuously shoot at a high speed, and then seamlessly stitch the images together with automatic position adjustment to create one stunning panoramic image in as fast as three seconds. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 270 degrees. It also allows to watch HD movies at 30 fps and 1280 x 720 pixel resolution by connecting to an HDTV.

Sony has launched 7 new cameras in the W series. The W series range starts from Rs. 8990 and will be available in Silver, Black, Pink, Green, Blue and Gold.

H-Series camera Series:
The DSC-HX1 comes with a 3.0-inch Clear Photo LCD Plus display that can be tilted for viewing, making it much easier for users to shoot high- and low-angled photos. With 20x Optical Zoom users can zoom in and capture the smallest of details even from a distance. Retaining the benefits of the Cyber-shot range, the new H-series cameras are also equipped with popular Double Anti-blur Solution. Optical Steady Shot image stabilizer and ISO 3200 high sensitivity mode to ensure images are sharp and clear. Available in bold black color, the HX1 comes at an affordable price tag of Rs. 29,990.

S-Series camera Series :
The new DSC-S2100 features 12.1 effective mega pixels, 3x optical zoom and a roomy 3.0-type Clear Photo LCD whereas DSC-S2000 features 10.1 effective mega pixels, 3x optical zoom and a 2.5-type Clear Photo LCD. Both cameras retain the previous Face Detection and Steady Shot functions which add value to the shooting experience

Both the cameras are available in silver and black colour. DSC-S2000 is priced at Rs. 6990, while DSC-S2100 is available at Rs. 7990.

Source : Sony India

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SanDisk SSD for New Sony VAIO X Ultra Thin Laptop

SanDisk Corporation, the global leader in flash memory cards, announced that the 64-gigabyte (GB) SanDisk pSSD Gen2 solid state drive was selected by Sony as the SSD of choice for its new VAIO X ultra-thin laptop.

Solid State Drives (SSD) use no moving parts, enabling improved durability that helps prevent data loss resulting from drive failure. Computers with SSD run quieter and cooler, and use less power than conventional hard disk drives (HDD). The SanDisk pSSD drive’s small size complements ultra-thin laptops with small form factor requirements.

The SanDisk pSSD offers several features that contribute to the extreme thinness and long battery life of this lightweight Windows 7 notebook. The pSSD’s compact size (weighing only 7.1 grams and measuring 54mm x 32mm x 4.4mm) and LIF PATA interface are well-suited to Sony's particular form factor requirement. In addition, the drive’s power consumption (average power of 0.15W2) is significantly lower than that of a traditional hard disk drive.

SanDisk’s modular solid state drive, SanDisk pSSD, offers 9,000 vRPM3 of performance and has the added benefit of employing nCache technology, a large non-volatile write cache technology that boosts burst random write performance up to three times over steady state performance and up to 20 times faster than pSSD Gen1 to further enhance the user experience. nCache technology improves user responsiveness and helps prevent incidence of drive "stalling".

“The release of Sony's VAIO X symbolizes a market shift towards pioneering flash-based laptop designs, eliminating the weight and size constraints of the legacy hard disk drive,” said Doreet Oren, director product marketing, solid state drives, SanDisk. “The SanDisk pSSD drive enables laptops to be thinner and lighter, while eliminating the mechanical slow downs and malfunctions most commonly attributed to the hard disk drive.”

“The selection of SanDisk pSSD drives by tier-1 OEMs for the newest small, thin and light-weight laptop designs is a vote of confidence for not only SanDisk solutions, but also for the potential of SSDs to move the computing market light years forward,” said Jim McGregor, analyst at In-Stat, a Reed Business independent industry research firm. “PC OEMs understand the performance and power consumption benefits of SSDs and are working hard to bring these solutions quickly and affordably to the end user.”

SanDisk pSSD Gen2 drives support Windows XP, Linux, and Windows 7, the OS of choice for the Sony VAIO X laptop. SanDisk pSSD Gen 2 comes in a variety of PATA and SATA interfaces and is available to OEMs in capacities that range from 8GB to 64GB.

Source: SanDisk Corporation

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Latest Sony VAIO CW Series Laptop: Chic & Stylish

Pioneers in introducing the colour series to the country, Sony has introduced the VAIO CW Series that shows off your passion for fashion. Completely colour coordinated, the CW has a lustrous, high-gloss exterior and opens up to a subtle gradient of matching colour on the palm rests. With five eye-catching colours, the CW packs in a lot of power into its stylish and compact body, making it the perfect everyday notebook to suite an individual’s lifestyle.

The attention to detail in the latest VAIO CW will not only please style maestros but ensure all consumers enjoy maximum comfort with its ergonomic design. Everything looks better on the ultra-bright, 14 (35.6 cm) LED-backlit widescreen display of the CW. Featuring impressive colour saturation and razor-sharp detail, movies look better than ever. Speaking of movies, you'll appreciate the 16:9 aspect ratio which helps eliminate those annoying black bars. There's even an anti-glare coating for easier viewing in direct sunlight.

Every CW Series notebook features a dedicated NVIDIA GeForce graphics card with 256 or 512MB of dedicated video RAM for boosting 3D gaming performance and day-to-day operations. So it's easy to work with HD video, large image files or graphics-hungry applications. Through HDMI output, you can experience all the content from your notebook on your HDTV. So load up your HD home videos, high-resolution photos and enjoy HD output on the big screen via a single HDMI cable (sold separately).. What's more, this versatile drive can also play and burn CDs and DVDs.

There are also MOTION EYE webcam, a Memory Stick DUO card slot, a SD card slot and an ExpressCard/34 slot. The VAIO CW offers up to 4.5 hours of usage using the optional extended battery.

The VAIO CW range would be available at Sony Center stores and retail partners across the country.

New Sony VAIO CW Series Laptop Price:

Model Name	Colour	MRP
VPCVPCCW16	Fiery Red, Poppy Pink, Icy White, Jet Black & Indigo Blue	57,990/-
VPCCW15	Fiery Red, Poppy Pink, Icy White & Jet Black	47,990/-
VPCCW13	Matte black	42,990/-
VPCCW12	Matte black	37,990/-
VPCCW1B	Matte black	52,490/-

Source: Sony India

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Sony Vaio X: Ultra Slim 'Size Zero' Laptops Launched by Sony India

Bollywood Actress Kareena Kapoor introduces world's first slimmest and lightest Sony Vaio X laptops in India. Sony Vaio X laptops comes with 655 gms weight is about half an inch thin. Kareena Kapoor is fitted for the launch of this laptops named 'Size Zero' Laptop. In TV Ad Kareena looks very georgeous with the laptop.

Sony VAIO X comes in two models with attractive price.
Sony VAIO X VPCX113KG Price - Rs. 64990 (1 Year Warranty)
Sony VAIO X VPCX117LG Price - Rs. 84990 (1 Year Warranty)

Sony VAIO X Laptops equipped with Silverthorne Intel Atom processor. These laptop comes with Windows 7 Professional (32-bit).

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